Virgin Media O2 is committing to invest in nature recovery programmes across the UK after joining the Media In Service of Nature movement. The operator has become a strategic partner of the initiative, which encourages the media industry to put a minimum of 0.1 per cent of their marketing and campaign spend towards projects which […]
Greening of Streaming (GoS), the Paris-based global non-profit association working to make streaming more sustainable and energy efficient, has announced Pixop, a video enhancement technology provider, as its newest member. Pixop uses machine learning to restore and enhance video, enabling broadcasters and media companies to deliver UHD-quality output from HD footage. Productions can keep shooting […]
Fussy, the refillable deodorant brand on a mission to eliminate single-use plastic from personal care, is launching its first-ever TV advertising campaign, taking its sustainability message to audiences across the UK with a bold challenge: Don’t Be a Tosser. The campaign, airing across Sky channels from 1st July, tackles one of the most overlooked sources of everyday bathroom waste, encouraging consumers […]
Virgin Media O2 is setting out how it will reduce its environmental impact and become more resilient to the climate crisis as part of its new Green Transition Plan. The plan highlights the actions the operator is taking to achieve net zero carbon emissions, build and operate climate-resilient networks and extend the life of technology. It underpins […]
Rakuten TV has announced two milestones in its commitment to sustainability: achieving a Bronze medal in its first-ever EcoVadis assessment and completing its first decarbonisation plan. The EcoVadis Bronze medal places Rakuten TV in the top 35 per cent of companies evaluated by EcoVadis, a provider of business sustainability ratings, over the past 12 months. Rakuten […]
Greening of Streaming (GoS), the global member-led organisation working to reduce the environmental impact of streaming, has announced that it is entering a new phase of its development, marked by formalised governance, a restructured research model, and the emergence of one of the first cross-workflow measurement approaches to streaming energy use. After five years of […]
Enabling connected devices in homes across Europe to enter standby mode will potentially save enough energy to power up to 70 new small data centres across the continent or the equivalent of a mid-size city, the Broadband Forum predicts. The outcome of new power management standardisation efforts will mean devices such as home gateways, repeaters, […]
Sky has unveiled a new clean energy system for film and TV production. The system uses a hybrid hydrogen fuel cell and sodium battery solution to create a reliable, quieter and zero-emission mobile power source. Developed by Sky’s own engineers and production experts, the new unit can do everything a diesel generator can, but without […]
Virgin Media O2 is taking further steps toward its net zero carbon emissions goal through a new agreement with The Renewables Infrastructure Group (TRIG). As part of the 10-year deal TRIG will provide the company with renewable electricity, providing around 15 per cent of Virgin Media O2’s total energy supply. The agreement begins from April […]
The animation industry’s environmental impact has taken centre stage at MIA Market on, where Maria Rua Aguete, Head of Media and Entertainment at Omdia, moderated a panel on Green Animation. While animation might seem environmentally neutral due to its digital nature, the reality is starkly different. Modern animated productions require massive computational power for rendering, […]