The UK’s Competition and Markets Authority (CMA) has launched its first strategic market status (SMS) designation investigation under the new digital markets competition regime which came into force on January 1st 2025. The investigation will assess Google’s position in search and search advertising services and how this impacts consumers and businesses including advertisers, news publishers, […]

The European Commission has informed Google of its preliminary view that the company breached EU antitrust rules by distorting competition in the advertising technology (adtech) industry. The Commission takes issue with Google favouring its own online display advertising technology services to the detriment of competing providers of advertising technology services, advertisers and online publishers. The […]

The use of automation and machine learning technology to purchase and display digital ads to segmented audiences in real time is set to increase dramatically over the next three years, according to research from AI enterprise SaaS advertising platform Alfi. Findings reveal that