UKSAFC (The UK Stop Ad Funded Crime Group) is calling for advertising industry cooperation as it announces the launch of a consultation on a forthcoming initiative to tackle ad-funded crime and fraud. Ad fraud is a major problem for advertisers. Estimates put the cost of ad fraud at up to $100 billion and suggest that […]

Failing to tackle online fraud is increasingly damaging the brand reputation and the bottom line for thousands of businesses around the globe. Almost two-thirds of all ecommerce brands (61 per cent) have found themselves at the centre of highly damaging public media storms when fraud hits, according to fraud prevention company Ravelin’s Global Fraud Trends […]

Sumsub, a full-cycle verification platform, has released its third annual Identity Fraud Report which provides analysis of identity fraud across industries and regions based on millions of verification checks across 28 industries and over 2,000,000 fraud cases between 2022-2023. Sumsub’s research key findings include: The top-5 identity fraud types in 2023 are: AI-powered fraud, money […]

Digital media measurement, data and analytics platform DoubleVerify has released its 2023 Global Insights Report, analysing trends from nearly 5.5 trillion media transactions across over 1,000 customers in nearly 100 countries. The report highlights key digital media quality trends, and demonstrates the need for always-on verification across channels to create the foundation for impactful performance. […]

With UK comms regulator Ofcom proposing an enforcement programme, following delays in implementing a broadband provider switching scheme, a report from analyst firm Omnisperience suggests that a revamp of the UK’s number porting process, which allows customers to change service provider without having to change their number, is critical to curbing both fraud and cyber […]

Real-world concerns about women’s safety and wellbeing are mirrored in the online world, according to figures from  Ofcom’sstudy into the nation’s online lives. Its findings reveal that women are less confident about their online safety than men, more negatively affected by discriminatory, hateful and trolling content, and feel less able to have a voice and […]

Findings from digital media measurement, data and analytics software platform DoubleVerify (DV) suggest there has been a record spike in fraud schemes. DV’s 2022 Global Insights Report, analyses media quality and performance trends from more than one trillion impressions delivered across over 2,100 brands in 80 markets. “The good news is that verification is working,” […]

DoubleVerify, a software platform for digital media measurement, data and analytics, has announced the discovery of ‘ViperBot’, a sophisticated advertising fraud scheme that attempts to steal over $8 million (€7.2m) each month in ad spend across two of the industry’s most in-demand channels: connected television (CTV) and mobile video. Through ViperBot, fraudsters strip the code […]

United States District Judge Eric R. Komitee has sentenced Aleksandr Zhukov to 10 years’ imprisonment for perpetrating a digital advertising fraud scheme through which the defendant and his co-conspirators stole more than $7 million (€6.13m) from US advertisers, publishers, platforms, and others in the US digital advertising industry. The federal courthouse in Brooklyn also ordered Zhukov […]

Digital media measurement, data and analytics platform DoubleVerify (DV) is partnering with short form video-sharing platform TikTok to measure ad viewability, fraud, and in-geo impressions. Through TikTok’s Open Measurement SDK, DV provides brands full transparency into the quality of their TikTok campaigns globally for in-feed ad formats. Through this new partnership, joint clients will be […]