ViacomCBS, DISH deliver live addressable impressions
ViacomCBS and DISH Media have announced a significant breakthrough by delivering what they say is the first-ever addressable impressions within a live national broadcast via MVPD set-top box. Addressable ad replacement was successfully executed on a select number of live campaigns across DISH’s 9MM household footprint in certain CBS-owned-and-operated US markets, marking a major technical […]