UK television audience measurement specialist BARB has launched upgrades to its BVoD planner to improve functionality and user experience. These improvements are the first in a series of changes planned for 2021 that will provide buyers and sellers of advertising with a multi-platform optimiser. The BVoD planner, first released in June 2020, is designed to […]
Data from research firm Roy Morgan shows 8.6 million Australians now watch Broadcast Video on Demand’(BVoD) services which include ABC iView, SBS On Demand, 7plus, 9Now and 10 Play. All five leading services have grown strongly during 2020 as Australians endured a nation-wide lockdown from late March until early June and Victorians experienced a second, […]
A growing number of Australian consumers are cutting their pay-TV subscriptions as a result of the Covid-19 pandemic, according to a recent survey of 1,000 Australians by JWS Research for The Trade Desk Fourteen per cent of Australians that use pay television services intend to cancel, put on hold or let lapse their pay-TV services […]
Research from addressable TV provider Finecast suggest that consumers are more likely to engage with relevant TV ads. The Thinking Inside the Box study into TV viewing habits and addressable advertising in 2020 was conducted in collaboration with research and insight firm DRG, and was designed to understand both the viewer and the industry’s perceptions […]
The Covid-19 pandemic has boosted home entertainment subscription services in Australia according to research from emerging technology analyst firm Telsyte. Australians added 5.6 million new subscriptions to the end of June 2020, an increase of 18 per cent from a year ago. This growth was across streaming video on demand (SVoD), streaming music and games-related […]