Findings from the annual State of the Nation national TV trends survey from the Digital TV Group (DTG), the centre for UK digital TV, suggest that quality matters for an increasingly discerning consumer when it comes to resolution, audio quality and content. Consumers now expect all SVoDs and BVoDs to be available across all devices […]
Findings from research firm Roy Morgan indicate 7.5 million Australians now watch Broadcast Video on Demand (BVoD) services which include ABC iView, SBS On Demand, 7plus, 9Now and 10 Play. Viewership of BVoD services grew strongly during the early stages of the pandemic in 2020 with an increase of around 2.1 million viewers (+39.5 per […]
BARB, the UK television audience measurement currency, has rolled out what it describes as a “once-in-a-generation upgrade” in its audience reporting with the introduction of SVoD and video-sharing platform measurement, as first reported last week. In a preview of the type of new data that is now available, BARB has revealed that the most-watched programmes […]
Total TV market revenues in Western Europe amounted to over €100 billion in 2020, a 1.5 per cent decrease compared to 2019, and level with 2018 results. However, this trend is set to reverse in 2021, as a result of the recovery from the Covid-19 situation and due to an increase in advertising market revenues, […]
As demand for subscription entertainment shows no sign of slowing, and content continues to fragment across new and existing services, audiences are fast approaching a tipping point, Deloitte Australia’s latest Media Consumer Survey reveals. Deloitte’s tenth edition of the Media Consumer Survey drills down into Australian digital entertainment audience preferences. The survey focuses on five generations with a […]
The UK is set to post the strongest advertising expenditure growth of any major European market at 18.2 per cent in 2021 to reach a total of £27.7 billion, according to an Advertising Association/WARC Expenditure Report. Based on advertising revenue data from across the entire media landscape, the report is a significant upward revision from […]
While pay-TV is largely stable, and SVoD continues to grow, OMDIA’S latest consumer survey (April 2021) suggests that a significant number of users are eschewing AVoD and instead increasingly consuming content via paid alternatives. The launch of Studio AVoD service will draw viewers away from BVoD, reducing the overall number of services that a consumer […]
Broadcast data company, 7th Minute has been selected as an official partner by Publicis Media initiative NextTECHNow. The scheme, which matches the agency’s clients with start-ups whose innovative technology will boost their business, will see 7th Minute provide advertisers with data-driven insight that informs their media planning and decision-making. The move comes as 7th Minute […]
Research into the use of Connected TVs to access VoD content carried out by video advertising software provider FreeWheel suggests that the majority (61 per cent) of Connected TV users surveyed say it is their preferred device for watching video, because of the enhanced user experience and the opportunity for shared viewing. The study was […]
Freeview Australia has launched its free enhanced HbbTV (Hybrid Broadcast Broadband TV) service, which it says will provide Australians with a more seamless integration between broadcast and on-demand BVoD services. As well as providing a more streamlined way to search and discover a world of free-to-air (FTA) entertainment across more than 35 channels, it also […]