UK trade body the British Association for Screen Entertainment (BASE) has launched ‘One Night Only’, suggesting it is a first-of-its-kind weekly UK wide 24-hour film and TV promotion which will run across Prime Video, the Apple TV App, BT TV Store, CHILI, Sky Store and the Virgin Media Store. Informed by insights driven from the […]

Industry trade bodies the British Association for Screen Entertainment (BASE) and Digital Entertainment Group International (DEGI) have launched what they say is the biggest ever cross-category marketing campaign with Unforgettable Entertainment, driving engagement from new, lapsed and existing digital transactional customers. Building on the success of the BASE/DEGI New Release-focused Mega Movie Week campaigns of […]