Bauer Media, the UK publisher and digital commercial audio broadcaster, has partnered with Experian, the data and technology company, to supercharge audience targeting for advertisers. The partnership brings Experian’s consumer insights, including industry renowned Mosaic audience segments, into Bauer Media’s digital audio and publishing platforms, audioXi and Illuminate. This means advertisers can plan and run campaigns across Bauer’s […]

In a move they say will maximise digital and multiplatform opportunity, trade body Digital Radio UK’s activities are to be transferred into Radioplayer, a non-profit partnership between the BBC and commercial radio, as part of plans jointly agreed by the BBC, Global, Bauer and Radiocentre to restructure the two radio industry bodies, following the Government […]