The UK is addressing the complexities of gambling marketing regulations, with a focus on stronger consumer protection measures. Despite existing rules, the disparity between UK and European standards is evident and demands attention. Aligning with European regulations could potentially safeguard vulnerable populations and mitigate gambling-related harm. The topic of gambling marketing regulations has gained significant […]

NOW, Sky’s streaming service, has seen one of its online ads banned for being ‘misleading’ by the Advertising Standards Authority (ASA), after a solitary complaint was upheld. The home page of the Now website, seen on March 29th, featured an offer for ‘Entertainment 6 Month Saver for £6.99 a month’ followed by details about the […]

Gambling advertisements flicker across television screens, enticing viewers with the promise of big wins. However, this captivating industry operates within a complex web of regulations. Understanding the laws governing these advertisements, without clear headers identifying them, is crucial for broadcasters and advertisers. Several key reasons underpin the regulations surrounding gambling advertisements: ● They exist to […]

Ofcom has set out proposals to renew its co-regulatory arrangements with the Advertising Standards Authority for the regulation of broadcast, on demand and video sharing platform advertising. Under the current arrangements, the ASA acts as the frontline regulator and Ofcom provides a statutory backstop. The longstanding co-regulatory system, which was first established in 2004, has […]