xR specialists All of it Now (AOIN) used disguise gx2cs to immerse viewers of the NBA Conference Finals in an extended reality (xR) concert experience custom-designed to reflect the unique style of each of the four performing artists. AT&T, the Official 5G Wireless Network Partner of the NBA and presenting partner of the NBA Conference […]
NativeWaves has announced the launch of NativeWaves EXP, a new offering that enhances today’s standard broadcast and streaming experience by giving audiences the chance to explore a wealth of additional content at their leisure in order to dive deeper into the action. Powered by a dedicated low latency streaming platform coupled with a highly customizable […]
Net Insight has announced its partnership with intoPIX, a provider of innovative compression technology, to develop cutting-edge JPEG XS compliant solutions. intoPIX’s TICO-XS is fully compliant with the new JPEG XS standard and delivers pristine image quality and imperceptible latency within a highly portable software application framework. Net Insight offers JPEG XS standard compliant applications […]
Ideal Systems has announced that is has designed, built and delivered next-generation NDI based TV studios with 4K live production and streaming capabilities for iFAST Corporation, a leading Singapore public listed wealth management fintech company. The cutting-edge facilities are located at iFAST Corp’s head office in the Ocean Financial Centre in the heart of Singapore’s […]
Accedo has partnered with the Augmented Reality (AR) glasses brand Nreal, to deliver Extended Reality (XR) viewing for video consumers. This partnership enables OTT providers to bring binge-worthy content to Nreal’s lightweight AR glasses. Accedo XR, is a cross-platform solution that allows video providers to launch Extended Reality (XR) experiences, using templated designs. Using Accedo […]
Google and the National Basketball Association (NBA) have announced a multiyear marketing and technology partnership that will see Google Pixel become the Official Fan Phone of the NBA, NBA G League and NBA 2K League. As part of the deal, Google Pixel will become the first presenting partner of the NBA Playoffs with integration into […]
Pixotope, the world’s leading solution for live augmented reality and virtual production, brought Broadcast augmented reality (AR) technology into the 2021 Singapore National Day Parade for the first time in the show’s history. In collaboration with Anomalyst Studio, the televised show used visual illusions that blurred the lines between reality and virtual. Pixotope was used […]
Total value of three emerging categories of products – augmented and virtual reality headsets, smart home devices, and wearables – is expected to reach $369.6 billion (€318bn) by the end of this calendar year and swell to $524.9 billion by the end of 2025 according to data from International Data Corporation (IDC). Collectively, these products […]
Pixotope, a solution for live augmented reality and virtual production, has added three big names to its global leadership team. After a strong year of growth in 2021, the company has established itself as one of the market’s key players, securing talent from some of the biggest technology providers in the world. Ben Davenport joins […]
Augmented reality (AR), a popular tool for entertainment, is expected to one day replace smartphones, according to GlobalData. The data and analytics company notes that within the next ten years, AR will be a $152 billion (€128.1bn) industry – a huge 22-fold growth. With metaverse megatheme looming and the tech’s part to play in the […]