Advanced Television

Agcom

EU raises concerns over Italy’s anti-piracy system

The European Union has raised concerns about Italy’s Piracy Shield, an anti-piracy system, stating it may not comply with the Digital Services Act (DSA). In a letter sent to Foreign Minister Tajani, the European Commission praises Italy’s efforts against online piracy, particularly for live events and time-sensitive content, but points to potential issues regarding freedom […]

July 7, 2025From Branislav Pekic in Rome

Italy: €2.2bn pay-TV piracy losses in 2024

A Fapav/Ipsos study reveals that, despite anti-piracy laws, Italians are still heavily involved in illegally accessing content such as movies, TV series and sporting events. This has resulted in a €2.2 billion loss for the entertainment industry in 2024 and an estimated loss of €904 million in GDP, putting over 12,000 jobs at risk. While […]

June 19, 2025From Branislav Pekic in Rome

Italy: SVoD subs increase, but viewing declines

SVoD platforms in Italy saw 15.5 million unique users in December 2024, a rise of 453,000 from December 2023, according to data from the Communications Authority (AgCom). Netflix, however, experienced a 5.6 per cent decline in average unique users in 2024, down to 8.2 million. Prime Video, Disney+ and Now (Sky) all saw growth, reaching […]

May 20, 2025From Branislav Pekic in Rome

AGCOM clears Swisscom’s Vodafone Italia

Following the announcement of the acquisition of Vodafone Italia on March 15th, Swisscom notified the transaction to the Italian Authority for Communications (AGCOM) on September 17th. On November 6th, AGCOM cleared the transaction unconditionally. Overall, completion of the Vodafone Italia transaction is on track. Swisscom secured the financing for the purchase price of €8 billion […]

November 14, 2024

Italy approves prominence guidelines

Agcom, Italy’s Communications Regulatory Authority, has approved guidelines to ensure that TV and media services of general interest occupy a prominent position on Smart TV screens. These guidelines balance the need for prominence with users’ freedom to customise their viewing experience, as outlined in European media freedom regulations. They establish criteria for classifying a service […]

October 14, 2024From Branislav Pekic in Rome

Italy: Piracy Shield live but needs refining

Piracy Shield, a new system designed to combat online piracy in Italy, became operational earlier this month and has since managed to block 528 IP addresses and 114 illegal sites. According to estimates by Italy’s Communications Authority (AgCom), this move has prevented around 100,000 households from illegally watching premium content. The system aims to protect […]

February 19, 2024From Branislav Pekic in Rome

Report: SVoD declining in Italy

The number of SVoD users in Italy has started to decline, according to a report from the Communications Regulatory Authority (Agcom) that covers the first nine months of 2023. In September 2023, there were 15.3 million users, a slight decrease of 23,000 compared to the same month in 2022. Netflix, the dominant player in the […]

January 2, 2024From Branislav Pekic in Rome

Data: Over half Italians consume TV via connected devices

There are currently 25 million Italians watching TV content every month through a connected Smart TV. This figure grows to 32 million, or over half of the Italian population, if external devices are included. Despite the rise of streaming platforms, traditional TV is still holding its own. The average TV viewing time in 2023 was […]

December 18, 2023From Branislav Pekic in Rome

Italy: Linear viewing drops as streaming grows

In the first half of 2023, the average daily number of TV viewers in Italy decreased by 2.3 per cent to 8.56 million, while average prime TV viewers fell by 3.2 per cent to 20.01 million. The Communications Observatory of the Communications Authority (AgCom) attributes this drop to the increasing competition from streaming video providers. […]

October 26, 2023From Branislav Pekic in Rome

Report: Ads no longer main revenue for Italian TV

The Italian TV sector was worth around €8 billion in revenues during 2022, down 0.3 per cent compared to 2021, according to the Annual Report of the Communications Authority (AgCom). The free-to-air segment accounted for 60 per cent of this figure or €4.8 billion (-0.9 per cent), while pay-TV revenues increased slightly (+0.5 per cent) […]

July 20, 2023From Branislav Pekic in Rome