Go Addressable, a non-profit trade organisation dedicated to and advancing the growth of addressable TV advertising, has released research findings in conjunction with Advertiser Perceptions that captures the growth, usage, and adoption of this medium. This latest report is part of a series that has tracked the growth of addressable TV advertising over the last […]
Integral Ad Science (IAS) has released its fifth annual Industry Pulse Report, revealing trends that it predicts will shape digital media in 2025 and the biggest challenges on the industry’s horizon. Conducted in partnership with YouGov, the survey leverages 250+ US advertisers, agencies, publishers and platforms, providing key insights surrounding the adtech landscape, the growth […]
A new thought paper has been released by WARC Advisory and entertainment platform TikTok. The power of connective media: Unlocking impact through personal and cultural relevance explores how brands can achieve positive business effects from focusing on relevance, and provides a framework for creating content and ads that are culturally and personally relevant to consumers […]
FuboTV, the sports-first live TV streaming platform, has announced the availability of four new interactive Connected TV (CTV) ad formats to further drive audience ad engagement. The personalised and dynamic experiences, including transactional and gamified ad formats, are part of Fubo’s ongoing commitment to ad innovation and overall strategy to connect, interact with and convert […]
John Lewis’ new Christmas ad is firmly in their tradition of heart-warming storytelling, and the decision to put stores front-and-centre has made for their most effective and recognisable ad this decade. That’s the verdict of the real life consumers who saw the ad on System1’s Test Your Ad platform. The 4.6-Star Rating (on a 5.9-Star […]
Television advertising has long been a powerful tool in influencing consumer behaviour, especially in industries like gaming. For the gambling sector, TV ads serve as a crucial medium to connect with players. However, regulatory constraints have been introduced to encourage responsible promotional practices, particularly for gambling sites registered under the UK’s self-exclusion scheme, GamStop. These […]
Bitmovin, a provider of video streaming solutions, has announced the launch of Bitmovin’s AI Contextual Advertising that combines the Bitmovin Playback Solution and Bitmovin’s Encoding to provide hyper-personalised adverts for audiences based on the content they are viewing. Bitmovin’s AI Contextual Advertising optimises ad placement for users based on a machine learning model that extracts […]
MobileFuse, the in-app, CTV and DOOH advertising platform, has announced a strategic partnership with ID5, the identity provider for digital advertising. MobileFuse stands as the one of the first in-app SSPs to adopt the ID5 ID, helping advertisers target and reach audiences and publishers uncover new revenue opportunities – despite the realities of signal loss. The […]
On the two-year anniversary of its ad tier launch, Netflix has announced the plan now reaches 70 million monthly active users globally. The ad tier now accounts for more than 50 per cent of new sign-ups in the territories where it is available. The company has added more than 35 million subscribers over the past […]
Samsung Ads has revealed research, conducted by LongTerm CoLab and in partnership with ISBA, forging a new path for advertisers to reevaluate traditional TV models and re-centre the consumer in the CTV conversation. Change the way you CTV offers new and unique data from actual consumer TV behaviour, paired with buy-side qualitative insights, that attempts […]