Vidmob, the creative data company, in collaboration with LinkedIn, has revealed key findings from its 2024 Creative Trends report. The study sheds light on the creative trends that are driving B2B campaign performance in 2024, offering marketers insights into crafting more impactful video and static content on LinkedIn. As a LinkedIn Marketing Partner since 2018, […]
Next-Gen Media has become the newest member of the British Association for Screen Entertainment (BASE). They join the BASE community, with over eighty-five organisations united in supporting and developing the UK Home Entertainment industry. As a digital out-of-home (DOOH) organisation within the student market, Next-Gen Media promotes positive opportunities to enrich student life and operates […]
JD have launched a media-first cinema and OOH immersive campaign that invites cinemagoers to capture their authentic meaning of ‘family’, putting audiences on the big screen through a sharable, interactive foyer activation. The idea initiated by Goodstuff and activated by Digital Cinema Media (DCM) and Grand Visual, aims to elevate the core idea at the […]
Chyron has announced updates to Virtual Placement with new tools and enhancements tailored to American football broadcasts. Virtual Placement 7.7 is designed to elevate the game-day viewing experience with dynamic and automated graphics. From field goal targeting to updated red zone features, this release provides broadcasters and venue operators with tools to enrich storytelling and […]
LG Ad Solutions, a specialist in CTV and cross-screen advertising, has unveiled findings from its Beauty & The Screen research, spotlighting the transformative role Connected TV (CTV) plays in the beauty and grooming industries in the US. The study found that 53 per cent of beauty shoppers say TV ads influence their decisions to buy […]
With Comcast planning to spin off its cable channels into a separate company, MediaRadar analysed a sample of ad spend from Comcast Corporation channels, including Bravo, CNBC, E! Entertainment, Golf Channel, MSNBC, NBC, Oxygen Network, Syfy Channel, Telemundo and USA Network. All channels, except Bravo, NBC and Telemundo, will be separated from Comcast’s media umbrella […]
Eighty per cent of digital ad professionals now utilise AI tools for media buying and campaign management, according to a report from Frequence, a specialist in advertising sales automation and workflow software. Recently acquired by Madhive, the independent ad platform purpose-built for local CTV, Frequence’s 2024 Local Advertising Sellers Index (LASI) also found that, despite […]
Xumo, a streaming platform joint venture between Comcast and Charter, and PubMatic, an independent technology company delivering a digital advertising supply chain, have announced a partnership to make Xumo’s inventory programmatically available to advertisers via PubMatic. With this collaboration, advertisers can unlock reach and targeting capabilities across Xumo properties, strengthened by PubMatic’s supply path optimisation […]
Transmit, a technology platform offering advanced advertising solutions, and Wurl, a specialist in the Connected TV (CTV) industry, have announced a strategic partnership to bring Transmit’s in-stream ad formats to FAST channels in the Wurl ecosystem. The in-stream ad formats will allow FAST channels to create incremental inventory and revenue without disrupting the viewer experience, […]
MINT, a specialist in Advertising Resource Management (ARM) software, has announced a partnership with Celonis, a player in Process Mining and Process Intelligence. This collaboration will enable MINT to embed process intelligence into the software, containing valuable data and knowledge about how marketing & media processes run and how they can be optimised, to deliver unparalleled value across all […]