StackAdapt, a multi-channel programmatic advertising platform, has announced a collaboration with Channel 4 to open up broadcast advertising inventory for StackAdapt clients in the UK for the first time, making it one of the few programmatic partners to offer access to Channel 4’s programmatic TV inventory. “Our clients can now tap into broadcast video on […]
ThinkAnalytics, a specialist in AI-driven video discovery, viewer insights, and targeted advertising, has launched ThinkContextualAI, a contextual advertising solution for privacy-first, audience-aligned advertising. ThinkContextualAI leverages a proprietary ontology of more than 40,000 metadata tags, crafted to decode not only what content is about but why it resonates with individual viewers. With this insight, ThinkContextualAI allows […]
The UK is addressing the complexities of gambling marketing regulations, with a focus on stronger consumer protection measures. Despite existing rules, the disparity between UK and European standards is evident and demands attention. Aligning with European regulations could potentially safeguard vulnerable populations and mitigate gambling-related harm. The topic of gambling marketing regulations has gained significant […]
Ad networks face a broad range of challenges in 2025 as they grapple with privacy concerns, regulatory issues and a $50 billion (€47.5bn) ad fraud threat. But the opportunities presented by new technology, contextual targeting and growth potential in emerging markets offer the promise of a bright future for those with the ability to evolve. […]
Happydemics, a specialist in brand metrics and ad performance measurement, has announced it has raised €13 million in Series B funding. The private equity round, led by Wille Finance and Adelie Capital, will see the company ramp up its global expansion into the UK and continue its work with marketers looking to get better returns […]
Nielsen has announced the launch of Advanced Audiences in New Zealand, (powered by Nielsen Consumer & Media Insights – CMI), which is backed by strategic integrations with a number of demand-side platforms (DSPs), with over 4,000 segments to use via advanced digital campaign targeting capabilities across the country. The Nielsen Advanced Audiences solution offers seamless […]
ShowHeroes, a specialist in delivering sustainable digital video advertising and CTV solutions, has announced the expansion of its proprietary Attention Index model to connected TV (CTV). This latest innovation is achieved through a collaboration with TVision, a provider of television measurement and audience attention data. This alliance broadens the global reach of ShowHeroes’ attention measurement […]
Virtual Minds, the adtech specialist of ProSiebenSat.1, and smartclip, the adtech development unit of RTL Deutschland, have taken a step forward in the #AdTechMadeInEurope initiative with a server-to-server integration of The Adex, Virtual Minds’ data management platform (DMP), with smartclip’s smartx ad server. This integration paves the way for broadcasters to leverage data for the […]
AudienceXpress, a Comcast Company and video sales house, has revealed findings from the fifth iteration of its Streaming TV Uncovered study, (previously Advanced TV Uncovered) conducted by independent media research firm CoLab Media Consulting. The study explored UK marketers’ spending plans and objectives for the year ahead. It reveals a positive outlook for overall marketing […]
Perion Network, a technology player in connecting advertisers to consumers across all major digital channels, has announced the launch of Perion’s Anyplace TV, a new solution that provides advertisers with enhanced capabilities to extend the reach of their CTV and other video campaigns onto unique screens out of the home. Available globally, Perion’s Anyplace TV […]