Channel 4 is teaming up with Fred Olsen Cruise Lines, as the cruise ship holiday brand becomes sponsor of the broadcaster’s escapism content, such as Four in a Bed and Perfect Pub Walks. Commencing from January 1st 2025, the partnership will see Fred Olsen Cruise Lines sponsor iconic content during Channel 4’s escapism lineup, which […]
Alpine is continuing its commitment in padel by becoming title the sponsor of the opening tournament of the international season: the Hexagon Cup. While the first edition of the Hexagon Cup attracted 28,000 visitors, Alpine is strengthening its support for the tournament, which will become the Alpine Hexagon Cup in 2025. At next year’s event, […]
Nielsen is launching expanded capabilities in their Outcomes measurement suite. By bridging creative evaluation with brand and sales lift, Nielsen says it will deliver deeper insights on the performance of ad creatives to power ad effectiveness and desired outcomes. The launch includes a new collaboration with Realeyes, a specialist in attention measurement. With the addition […]
In the fiercely competitive world of online casinos, advertising has become a fundamental driver of growth. As 2024 unfolds and 2025 looms, this arena continues to evolve, shaped by technological advancements, regulatory pressures, and expanding player bases. But the question remains: Are these massive advertising budgets delivering sustainable returns? Advertising Restrictions in the UK Gambling […]
Channel 4 has announced a new partnership which will see British Gas and Hive become the sponsors of Channel 4’s homes programming. From January 1st 2025, the long-term partnership will cover a mix of broadcast sponsorship, social sponsorship, logo licensing and streaming and YouTube ad formats. The Channel 4 homes programming sponsorship includes programmes Grand […]
AdLib Media Group, provider of a DSP solution for independent agencies and in-house programmatic teams, has partnered with Infolinks Media, a premium advertising marketplace that guarantees the most effective, sustainable curation of proprietary ad placements, to provide its clients with specialised access to a wider array of curated inventory across Infolinks’ exclusive network of 25,000+ […]
Tim Sewell, CEO at Yospace, a specialist in server-side ad insertion, has shared his predictions on OTT monetisation for 2025. “With ad-based streaming an increasingly important element of many media owners’ businesses, we’ll see a real desire to eke out the maximum value of ad inventory. That means a closer focus on dynamic ad insertion […]
Roku, the leading TV streaming platform in the US, has expanded its programmatic partnership to make Roku content, including The Roku Channel, available to FreeWheel demand partners through Roku Exchange. For the first time under the partnership, a new, standard protocol will enable real-time bidding among programmatic platforms, offering advertisers a premium CTV supply marketplace where […]
LG Ad Solutions, a specialist in Connected TV (CTV) and cross-screen advertising, has unveiled findings from its report, The Connected Gamer, which explores the gaming habits and preferences of UK audiences. The report reveals the major role TV plays in shaping gamers’ purchasing decisions, offering new insights into how advertisers can connect with this highly […]
While no US streaming services are currently beating Netflix, Prime Video is ahead of the rest of the pack, ranking No. 2 for overall experience, content appeal and ad experience reports MX8 Labs. In a survey of over 5,800 respondents, 63 per cent say they’ve recently watched Prime Video, the highest share outside of Netflix […]