DirecTV Advertising has announced the programmatic enablement of its linear satellite inventory. Powered by the company’s proprietary ad tech stack, DirecTV Axis, and as part of its mission to ‘set TV free’, programmatic buyers will now have access to increased inventory, scale and untapped audiences across satellite and streaming. “In today’s rapidly evolving media landscape, […]
With a greater number of lower-cost ad-supported TV sources available, TV viewers’ resistance to ads continues to wane. The results of Hub’s semi-annual TV Advertising: Fact vs Fiction survey indicate most consumers prefer to watch TV ads in exchange for lower subscription costs, particularly those who remain concerned about the economy and potential inflation. Key […]
LDC, the private equity investor which is part of Lloyds Banking Group, has made a £21 million (€25.3m) minority investment in Precise TV, the contextual video AdTech platform, to support its international expansion. Precise TV was founded in 2015 and operates globally through its teams in London, Los Angeles and New York, as well as […]
Innovid, an independent software platform for the creation, delivery, measurement, and optimisation of advertising has announced the launch of Harmony Reach & Frequency for publishers, in partnership with Roku. Collaborating with Roku to address the challenges of frequency management from the supply side, the partnership aims to deliver value for advertisers through optimised incrementality and campaign effectiveness. […]
Media.net, a supply-side platform (SSP) and a leader in contextual advertising technology, has announced it is the first to integrate with Symitri, performance marketing’s first real-time data cleanroom for the open Internet. The partnership marries Symitri’s scalable, API-integrated solutions with Media.net’s rich context, content and privacy-centric data signals to enable stronger performance and addressability on […]
Shepherds Friendly, the UK financial mutual with a legacy spanning almost two centuries, has released its first TV advertisement, marking a significant evolution in its marketing approach. This launch coincides with the Greater Manchester mutual recently surpassing 150,000 in-force policies, marking an important moment in its history. The advert, broadcast through Sky on Demand and […]
As Formula 1 celebrates its 75th Anniversary and the sport’s 10-year partnership with LVMH begins, the luxury watch brand, TAG Heuer, will return to the sport as its Official Timekeeper. With a rich history in Formula 1 spanning over seven decades, and a shared philosophy between the two iconic brands of precision engineering, cutting edge […]
DirecTV Advertising, a specialist in video entertainment and advertising innovation, has announced plans to launch a dedicated out-of-home (OOH) network, DirecTV Remote. DirecTV is now bringing its TV video expertise beyond the traditional household to serve ad experiences to audiences on the go. DirecTV Advertising will be activating video ads across the DirecTV footprint in […]
Simulmedia, a specialist in cross-channel TV and connected TV (CTV) advertising, has announced the hiring of Jonathan Steuer as Chief Scientist. Steuer brings decades of expertise as a scientist, inventor, and innovator to Simulmedia’s mission of transforming TV and CTV advertising with technology and analytics. Steuer will play a critical role as part of Simulmedia’s […]
FreeCast is announcing the next piece of its whole-industry streaming solution, its Zer0Gap programmatic platform, promising 100 per cent ad fill rates. With this 3-in-1 advertising solution, FreeCast says it is catering to both programmers and marketers in the US, by maximising the monetisation potential of content and delivering some of the most-targeted and thus […]