Play Anywhere and Phenix Real Time Solutions have released a solution for live sports interactivity with the lowest video streaming latency in the market. The turnkey joint solution will combine with a first real-time server-side ad insertion to enable fans to watch live sports in real time and in sync, and engage with gamification, e-commerce, […]
SheerLuxe, the UK’s luxury lifestyle brand, has announced a partnership with C-Screens, the UK TV Out-of-Home (TVOOH) network, to bring SheerLuxe’scontent to C-Screens’ retail locations across the UK. The collaboration will see SheerLuxe’s curated editorial and video content showcased on C-Screens’ large-format screens, offering an immersive and visually striking experience for shoppers in key retail […]
In the competitive arena of online casinos, strategic advertising has become a pivotal force for growth. As 2024 unfolds, businesses are heavily investing in creative campaigns to capture a larger audience. The ability to attract and retain players through effective advertising is crucial in this booming industry. Over recent years, the rise of casino platforms […]
CNMC, the Spanish regulatory body, has fined sports streaming platform DAZN €182,531 for showing an advert without a specific ad tag. The legal breach happened during a football match between Barcelona and Real Madrid in October 2023 on the DAZN La Liga channel which has nationwide coverage. The streaming platform aired an advert without including […]
WARC’s latest forecasts show that global advertising spend surpassed $1 trillion (€0.97tn) for the first time in 2024, and is expected to grow 10.7 per cent this year, to a total of $1.08 trillion. Global ad spend has more than doubled over the last decade, growing 2.8x faster than global economic output since 2014, with […]
Utiq, the European adtech company, has announced the appointment of two adtech industry leaders into key business roles, with Pagel Colin joining as Director of Global Clients and Thomas Bailly as Director of Global Agencies. Following a year of exponential business growth, Utiq aims to accelerate continued adoption of its Authentic Consent Service by both […]
LG Ad Solutions, a specialist in connected TV and cross-screen advertising, has announced findings from a study titled The Efficiency Curve. Conducted in partnership with iSpot, a cross-platform TV measurement company, the study demonstrates how optimising media investments across linear TV and Connected TV (CTV) can minimise waste and drive superior campaign outcomes, including improved […]
T-Mobile has entered into a definitive agreement to acquire Vistar Media, a provider of technology solutions for digital-out-of-home (DOOH) advertisements. Through the T-Mobile Advertising Solutions business, T-Mobile will acquire all of Vistar’s capabilities. This includes its intelligent marketplace and technology solutions for buying, selling and managing media campaigns across a global network of more than […]
Magnite, the independent sell-side advertising company, has announced its selection as FIFA+’s global programmatic provider. Magnite will power video and display advertising on the FIFA+ streaming platform across North America, EMEA, LatAm and APAC. FIFA+ will leverage Magnite’s product suite including Magnite Streaming, SpringServe and Magnite DV+, to monetise their content on a global scale […]
Mediaocean, a partner for omnichannel advertising, has released the findings from its 2025 H1 Advertising Outlook Report, which reveals how marketers are navigating rapid technological advancements and shifting consumer behaviours. The report highlights key findings, including the rise of generative AI as the top consumer trend, marketers’ increased investments in automation, and the continued prioritisation […]