Happydemics, the brand lift and ad measurement company, has partnered with urban mobility platform Citymapper to enhance the company’s advertising measurement capabilities. Through this global partnership, Happydemics will provide cross-channel brand measurement solutions for Citymapper’s advertising offering, which includes display and video ad formats within its platform. This will enable Citymapper to benefit from a unified […]
Brand Metrics, a specialist in brand lift measurement technology, has deepened its partnership with DPG Media Advertising to embed brand lift measurement into DPG Media’s self-serve buying platform, Ad Manager. This allows brands to measure the positive impact that advertising activity has on a range of outcomes including awareness, consideration, preference and action intent using […]
Guideline, a provider of advertising data and planning technology, and NBCUniversal have announced the expansion of their partnership to strengthen NBCUniversal’s data-driven strategies across ad sales. “NBCUniversal has long been a leader in leveraging data to drive innovation in advertising,” said Vincent Mifsud, CEO at Guideline. “We’re excited to expand this relationship and proud to […]