Premiership Women’s Rugby (PWR) has appointed IMG to drive the development of its new digital and content channels strategy.  The partnership will focus on growing the digital audience for the Allianz Premiership Women’s Rugby competition and the Allianz Cup and deepening the engagement of both Premiership Women’s Rugby and its clubs with fans in the […]

The BBC has published revised guidance on the personal use of social media for everyone working at the BBC. The update focuses on everyone working for the BBC respecting “high standards of civility in public discourse” and not bringing the organisation into disrepute. This follows a review by former TV executive John Hardie, which looked […]

Over the past seven years, OnlyFans has seen its user base explode, becoming one of the fastest-growing social media platforms as well as one of the best-performing European companies. Despite the criticism and controversies surrounding the site’s main attraction (i. e., adult content), the number of people posting content on OnlyFans has hit record highs […]

Data from Statista reveals that the minutes dedicated to watching game streaming platform Twitch are down year-on-year from 2021 to 2022. Additionally, minutes dedicated to watching Twitch are anticipated to diminish by 5 per cent in 2023 compared to the previous year. This would mark the second consecutive year that Twitch has faced a decline in […]

Digital content studio and media network, Little Dot Studios, an All3Media Company, has been awarded the social media contract for Novocomedy, a distributor of non verbal, family focused funny content – from pranks to home videos and more. Starting with immediate effect, the partnership will see Little Dot Studios run Novocomedy’s official YouTube and Facebook […]

Instagram, impacted by the introduction of Apple’s App Tracking Transparency (ATT) policy in 2021 and a subsequent weakening of the digital ad market, is recovering stronger than its social media peers. WARC Media forecasts Instagram’s advertising revenue to reach $71 billion (€66.3bn) in 2024, driven by parent company Meta’s innovation with AI to assist content […]

TikTok has been fined €345 million for breaking EU law in its handling of children’s personal data, including failing to protect underage users’ content from public view. The EU, said the Chinese video app had committed multiple breaches of GDPR rules. It said TikTok put child users’ accounts on a public setting by default; allowing […]

App Science, wholly owned by Sabio Holdings, a provider of Connected TV/OTT advertising platforms validated by performance, has released audience insights comparing bilingual and Spanish-only US Hispanic streaming audiences. The findings in the report provide analysis into how bilingual (English and Spanish) and Spanish-only speaking Hispanics may differ from each other. It highlights the unique […]

Tubular Labs, a specialist in social video intelligence, has released its latest US viewership trends from its Audience Ratings product – giving insight into deduplicated, unique viewership and minutes watched of trending video categories, creators and more across YouTube and Facebook. Top takeaways include: WWE Still A Hit With Younger Audiences – In the middle […]

Sky Sports has released a new social-first docuseries called SCENES that will provide four different perspectives of a matchday experience – blending first-person storytelling with candid behind-the-scenes footage. Starting at Turf Moor where Vincent Kompany welcomed his former boss, Pep Guardiola, the YouTube series will follow a group of creators as they are sent to […]