Meta’s social media app Threads has gone live in the European Union, five months after its release in other parts of the world including the US and the UK. Meta boss Mark Zuckerberg created the platform as a rival to Elon Musk’s X – formerly Twitter – but it was not made available in the […]

Marc Baillavoine, CTO at video network Synamedia, has shared his industry precitions for 2o24. Firstly, Baillavoine states that AI’s hype is officially unavoidable: If 2023 was the year that ChatGPT took over the headlines, 2024 will be the year where technologists across all industries, including video streaming, will go beyond the soundbites and start using […]

Channel 4 and Snap have extended and enhanced their long-term partnership to continue bringing Channel 4 programming to Snapchat users, while additionally collaborating on made-for-Snap content. Snap and Channel 4 will collaborate on new ‘Snap-first’ content. Channel 4 will create a new series, with a built-in Augmented Reality (AR) component – more details will be […]

Global sports, events and representation company IMG has launched its Digital Trends Report 2024, exploring the technologies and developments that will shape the sport media landscape for rights holders over the next 12 months. Now in its sixth iteration, this year’s predictions include the growth of smarter stadiums, tactical adoption of generative AI, and monetising […]

Research from Virgin Media O2 reveals nearly half of Brits (48 per cent) would visit a destination if a movie has been filmed there, with Brits on average willing to travel 173 miles to see iconic film locations – the equivalent of driving from Newcastle to Liverpool. The study shows that visiting movie locations is […]

Findings from strategy and consulting firm Magid’s SubScape next generation, analytics-driven tool have revealed key insights about subscriber motivations and solutions for engagement. “The media industry is at an inflection point as savvy consumers are presented with an unending list of viewing options,” advise Brent Magid, CEO, and Kate Morgan, chief product officer and head […]

We are Family, the marketing agency group specialising in children, young people, and their families, has launched its first Global Kids Sports Report, uncovering key data and insights on the role and importance of sports fandom in the Tween market. The report was undertaken with input from the research teams of some of the world’s […]

Tubular Labs, the social video intelligence company, has released new October US viewership trends from its Audience Ratings product – giving insight into deduplicated, unique viewership, and minutes watched for trending video categories, creators and more. Tubular found that interest in the news category spiked last month with minutes-watched increasing far more than unique viewership. […]

The 2023/24 Women’s Super League (WSL) season is off to a record-breaking start, with attendance milestones and a robust social media following underscoring the rising popularity of women’s football in England. While Manchester clubs lead in sponsorship revenue, sponsors are still hesitant to commit to independent deals with WSL teams, highlighting the ongoing challenges in […]

With ad spend growth slowing, research from marketing efficiency platform Lunio reveals an emerging threat to dwindling budgets – invalid traffic (IVT). In 2024, advertisers are set to waste over $71 billion (€65.3bn) on traffic generated by invalid activity, including bots and automated scripts –  an increase of 33 per cent from 2022. The research […]