A study from Juniper Research, experts in the telecommunications markets, forecasts that revenue from Communication Platform as a Service (CPaaS) rich media traffic, including RCS, video and social media, will grow by 190 per cent to over $10 billion (€9.3bn) in the next five years; rising from $3.4 billion in 2023. It identified two key […]

A YouGov survey commissioned by EE has revealed that two fifths (38 per cent) of kids aged 6-15 will copy behaviour of adults, online and offline, if they see it is positively reinforced, even if they think it’s wrong. Furthermore, the research highlights the true exposure to hate that kids suffer with today across the […]

Pinterest’s commercial momentum is accelerating, with the platform recording its fastest rate of both advertising revenue and monthly active user (MAU) growth since 2021. According to WARC Media, Pinterest’s advertising revenue is forecast to reach $3.6 billion (€3.3bn) in 2024 (+17.3 per cent year-on-year), and will maintain that rate of growth in 2025, with revenue […]

Videocites, specialists in next-generation AI-based social media measurement, has announced a renewed and expanded relationship with the Los Angeles Football Club (LAFC). Working with Videocites, LAFC saw over 1 billion net new impressions tracked in 2023 thanks to Videocites’ ability to capture data from user generated content (UGC) and additional social platforms. LAFC was able […]

Amplified Intelligence, a source for accurate attention measurement, has partnered with Snapchat to assess how augmented reality (AR) lenses captivate audiences. Conducted in partnership with global media agency OMD, the research initiative facilitated live analysis of in-the-moment human attention on Snapchat AR lenses, producing the most accurate measurement to date. Key findings from the research […]

Ahead of 2024’s summer of sport, research from 3Gem shows almost half (47 per cent) of 18-24 year olds believe the world of traditional sports fandom is inaccessible to them; a tight-knit community they’re not able to be a part of without meeting certain criteria. In fact, almost half (43 per cent) of young people […]

The gap between female and male engagement in sport is narrowing, with Gen Z adult female engagement figures on the rise, according to the EY Sports Engagement Index. The EY survey of over 4,000 UK adults uses comparative data to identify engagement levels across a range of sports by measuring the number of adults actively […]

This year, for the first time, social video will account for over 10 per cent of all US time spent with digital media. That’s a major milestone and reflects the changing nature of where and how people consume video content, reports eMarketer. While TikTok still dominates social video, Meta’s Reels has made major gains, and […]

Ahead of the Ministerial evidence session for its inquiry on Defending Democracy with the Minister for Security, Tom Tugendhat and the Secretary of State (DSIT) Michelle Donelan, the Joint Committee on the National Security Strategy (JCNSS) of the UK Houses of Parliament has published the final pieces of written evidence received from big tech and […]

Channel 4 reported it has delivered a three-fold year-on-year increase in UK viewing of full episodes of TV shows on YouTube in Q1, and its made-for-social network Channel 4.0. The first of a new quarterly update on Channel 4 social performance, based on UK views in 2024, highlights progress made against its Fast Forward strategy […]