ESPN has signed Social & Digital Talent and Strategist Omar Raja to a new, multi-year contract where he will remain a driving force of ESPN’s social media strategy and will continue as the voice behind ESPN’s SportsCenter Instagram. “I’m thrilled to continue my journey with ESPN. From epic TikTok highlights to unforgettable Instagram and YouTube […]

TikTok has revealed the top-performing US brands on its platform in a joint report with CreatorIQ – the creator marketing platform. The report leveraged CreatorIQ’s Earned Media Value (EMV) metric to measure and identify the brands generating the most conversation on TikTok. According to CreatorIQ, the TikTok Top 100 brands garnered more than $11.9 billion […]

Ofcom has fined TikTok £1.875 million (€2.1m) for failing to accurately respond to a formal request for information about its parental controls safety feature. Ofcom explains that it  sought information from video-sharing platforms under regulations that pre-date the UK’s Online Safety Act, to inform a planned report highlighting the safety measures they have in place […]

International Olympic Committee (IOC) Members meeting at the 142nd IOC Session in Paris have received an update on the IOC’s digital engagement and marketing initiatives, including the record-breaking levels of Olympic digital engagement on the Road to Paris 2024. “The main objective of the IOC Digital Strategy is to promote athletes and sports, by growing […]

As millions of children begin their summer holidays and spend more time online, research from Virgin Media O2 and Internet Matters reveals parents and carers have significant concern about the threat AI poses to their children. Three quarters (75 per cent) of parents surveyed say they’re worried about the dangers of AI-generated deepfake audio and […]

C-Screens, the UK’s TV Out-of-Home (TVOOH) network, has announced a partnership with TikTok. This collaboration expands the reach of TikTok content and advertising to new audiences across C-Screens’ network of high-impact screens strategically positioned throughout the UK. This collaboration is the latest TikTok Out of Phone initiative, which extends the platform’s engaging content beyond the mobile […]

UK multiplay operator EE has confirmed that it will be launching the YouTube app on EE TV. EE TV customers will be able to access the YouTube app on both the TV Box Pro and TV Box Mini from the Featured Apps rail, with the app sitting alongside other streaming and entertainment apps such as […]

Consumer research platform Attest has released the findings from its fifth annual US Media Consumption Report which provides insights into how Americans’ habits across television, audio, news, and social media continue to evolve. TV & Streaming Trends (Most) consumers are spending less time watching, while live TV continues to plummet • Attest’s research finds that […]

Audiences will be immersed in the Olympic Games like never before this summer as a new collaboration between Warner Bros Discovery (WBD) and YouTube is set to bring Paris 2024 to a diverse set of fans, further expanding the reach of Eurosport’s live coverage. The new content partnership will base a group of YouTube creators […]

LBG Media is a UK-based multi-channel digital entertainment business, with a massive global audience. It claims an audience reach of more than 1 billion and enjoyed 128 billion views last year thanks to its LADbible, SPORTbible, and Unilad series of sites. LBG says it is now the world’s all-time “most viewed and engaged publisher on […]