Kantar, the marketing insights and analytics company, has found that marketer confidence in X (formerly Twitter) has declined significantly in the past year, driven by brand safety concerns and poor perceptions around innovation and trust. The findings are included in Kantar’s Media Reactions 2024 report, an annual study exploring the evolving media landscape. The study, […]

Precise TV, the contextual video company driving business outcomes for brands, and Giraffe Insights, a kids, youth and family research agency, has released its second annual Precise Advertiser Report: Teens & Youth (PARTY), providing COPPA-compliant audience insights for parents and teens aged 13-17 in the US. “Our findings support the influx of TV dollars flowing […]

Elon Musk’s X social media platform has rolled out a new TV app, in a move that suggests that Musk is ready to take on YouTube. A tweet from the X Engineering account confirmed the news, stating: “The X TV app beta is now available on several app stores, with more platforms on the way”. […]

A study from WARC, specialists in marketing effectiveness, has found that global advertising spend is on course to grow 10.5 per cent in 2024 to a total of $1.07 trillion (€0.96tn) – the best performance in six years if the post-Covid recovery of 2021 (+27.9 per cent year-on-year) is disregarded. Ad spend growth is also […]

Channel 4 reports that its social audience is going from strength-to-strength in 2024, passing 1.6 billion UK views, powered by a trebling (+331 per cent) in UK views of full episodes on YouTube. Across the year so far shows including First Dates, Gogglebox, Hollyoaks and 60 Days on the Estates have driven 65 million UK […]

Snapchat has recently unveiled a range of product updates on its social media platform – from more expansive optimisation choices that drive lower-funnel conversions to new brand-specific ad formats that achieve cost-effective reach. “These new products and improvements offer partners compelling ways to reach the Snapchat audience,” the company wrote in a blog post. “And […]

The UK is forecast to have the largest entertainment and media market in Europe – overtaking Germany – from 2025, according to PwC’s Global Entertainment & Media (E&M) Outlook 2024-2028. UK E&M revenue is expected to break the £100 billion (€117bn) barrier this year before growing to £121 billion by 2028 at a compound annual […]

WARC has released The Future of Programmatic 2024, a report covering the major trends shaping programmatic advertising over the coming 12 months, together with practical guidance for advertisers evolving their programmatic and ad tech capabilities. Programmatic advertising is digital advertising that is bought, sold and placed using automated technologies and algorithms. The report highlights key […]

According to Mediaocean’s upcoming 2024 H2 Market Report, social media, digital display/video and Connected TV (CTV) are still the fastest growing channels, seeing a steady increase in investment that matches consumer engagement and time spent. In H2 2024, 66 per cent of survey-takers said they are planning to increase social media spending, 64 per cent […]

iSpot, the TV measurement company, has announced an integration with TikTok to help brands gain a view into the audience reach that the short-form video platform delivers compared to US linear TV viewers. The first solution is now widely available to marketers via iSpot’s Unified Measurement Platform, which verifies and measures TV advertising across hundreds […]