Advanced Television

Research

Spain pay TV boost

The number of Spanish homes with pay TV in the first half of 2011 reached 21.9 per cent of all households, according to the latest report from the Telecommunications Market Commission (CMT). Two out of ten households already have pay-TV services, although there are big variances depending on the size of municipalities. Higher penetration rates […]

February 20, 2012From David Del Valle in Madeid

Australia: Traditional TV viewing on the rise

Even though Australian consumers are able to watch TV on an increasing variety of devices, television viewing has increased on conventional screens as well as on mobile devices and computers, according to the first comprehensive national multi-screen report compiled by audience measurement companies OzTAM, Nielsen and Regional TAM. Traditional television viewing grew by four per […]

February 20, 2012

RESEARCH: Social media “getting boring”

Research from YouGov’s Media Consulting team reveals that though uptake and usage of social media services remains very high, the restless British public are now demanding more from these kinds of services. Two in five (41 per cent) of the UK online population claim to be getting bored of social media. Almost two thirds (65 […]

February 17, 2012

VoD window closing for pay-TV ops?

The window for pay-TV operators to control the video-on-demand movie rental market is still open, but may not stay so for much longer, suggests market research company The NPD Group. According to NPD, current video-on-demand (VOD) market for paid movie rentals is ruled by pay-TV services, with revenues that reached $1.3 billion in 2011. The […]

February 17, 2012

India’s DTH subs top 44m

India’s DTH satellite subscribers now exceed 44 million homes, says Hong Kong-based Media Partners Asia (MPA). The number of homes with satellite TV installed has expanded from 25 million at the end of 2010, to Nov 2011’s position of 44.4 million. However, the numbers also show up some challenges for the over-supplied industry. The industry […]

February 17, 2012By Chris Forrester

Online video advertising outstrips viewing

Findings from video technology company FreeWheel’s latest quarterly ‘Video Monetisation Report’ indicates that for the second quarter in a row, video advertising volume growth outpaced video viewing volume growth. Ad loads (the number of video ads per video view) increased over time, while video ad completion rates remained stable. According to FreeWheel, this illustrates that […]

February 16, 2012

RESEARCH: India leads in monetising mobile content

A global survey commissioned by new media delivery specialist Vidiator has found that India is leading the way in monetising mobile content with 50 per cent of people having paid for mobile video content. This compares to just 26 per cent in the UK and 47 per cent in Malaysia. However over two thirds of […]

February 16, 2012

Ooyala: Strong growth in smartphone, tablet and smart TV viewing

Comparing Q4 2011 to Q3 2011 across one of the world’s largest online video footprints, Google TV viewing grew 91 per cent and video plays on tablets, smartphones and connected TVs nearly doubled, according to findings from digital video technology, analytics and services provider Ooyala’s Q4 2011 Video Index report, which reveals insights into video […]

February 16, 2012

IPTV 55m worldwide

As IPTV approaches 55 million subscribers globally, it is Europe that still holds the strongest position for IPTV (23.5 million customers) as European markets continue to build their customer base.  Deployment information from Point Topic shows that operators are increasingly turning to fibre access solutions to meet the needs of the well-connected home. Technology Europe […]

February 15, 2012

Third of US broadband households viewing content via Net

Sales of digital video media receivers, including Apple TV and Roku, were strong in the recent holiday season, with penetration approaching 13 per cent of US broadband households and matching the 2011 forecasts from the international research firm Parks Associates. The firm forecasts over 14 million units will sell in 2012, noting that the strong […]

February 15, 2012