XITE, the music video platform, has announced the launch of its CTV app on Vizio, one of the largest TV brands in the US. Viewers can access XITE’s library of music videos and curated channels, and also build their own personalised playlists directly from their Vizio Smart TVs. “Launching with Vizio represents a significant milestone […]
Samba TV, a provider of omniscreen advertising and analytics, has released its latest State of Viewership Report for the first half of 2024. The report analyses approximately 45 billion hours of linear and streaming television consumption and uncovers significant trends and opportunities shaping the television and advertising landscapes. Among its findings, the report highlights an […]
OneFootball, the digital football media platform, and the DFB, the commercial arm of the German Football Association and official rights-owner and organiser of most German football leagues and competitions, have announced an OTT distribution partnership. This new agreement designates OneFootball as a key distributor for DFB Play, the German National Football Association’s OTT platform, offering […]
Amagi, a global leader in cloud-based SaaS technology for Connected TV (CTV), has announced a strategic partnership with Anoki, a trailblazer in AI-powered contextual CTV advertising. This dynamic collaboration accelerates the growth of contextual advertising for free ad-supported streaming TV (FAST), supercharging an era of AI transforming the CTV industry. Integrating with Amagi, Anoki’s ContextIQ […]
Google has unveiled its new Google TV Streamer device, replacing Chromecast, which it says “is designed to give you the best entertainment and smart home experience possible”. Google TV Streamer offers access to 700,000+ movies and shows through streaming apps like YouTube TV, Netflix, Disney+, Apple TV+ and more, in addition to live TV with […]
Hearst Media Production Group (HMPG), a producer and distributor of unscripted programming, has announced an expansion of its partnership with Samsung TV Plus, Samsung’s FAST and AVoD service. Samsung TV Plus, which currently distributes the HMPG FAST channels Xplore, Rovr Pets and The Jack Hanna Channel, will license more than 500 hours of HMPG original […]
The days of flipping through TV channels are long gone as smart TV owners embrace the app-centric viewing environments that deliver more than just TV entertainment. Hub’s Evolution of the TV Set study shows that smart TVs significantly impact how viewers are leaning into streaming services and other entertainment apps as traditional linear pay-TV viewing […]
XR Extreme Reach (XR), a technology company that powers the creative economy, has expanded its partnership with Roku, allowing advertisers to link all ads on the Roku platform to performance outcomes and better capitalise on insights from their data to drive targeting that marries creative with audiences. Leveraging XR’s global network, advertisers can deliver ads […]
The HbbTV Association, a global initiative dedicated to providing open standards for the delivery of advanced interactive TV services. has announced the release of a new version of the HbbTV Conformance Test Suite. The v2024-2 Test Suite, developed by the HbbTV Testing Group, is the second major release in 2024 and includes a total of […]
DAZN, the sports streaming platform, has announced a partnership with Tradable Bits, a provider of fan engagement, data, and marketing solutions, to enhance telecasts in Taiwan. The companies will pilot a series of activations designed to increase viewers’ engagement with content before, during, and after sports events. Fans who interact with DAZN’s content by scanning […]