The FilmBox+ streaming service has unveiled its enhanced version. It features both a refreshed look and new functionalities. The upgraded FilmBox+ offers a more user-friendly and intuitive experience allow users in Poland, Hungary and Romania to take advantage of additional features. The library of the new version of the service has been thematically divided to […]

Vizio has announced an expanded partnership with Fox Entertainment, which is leveraging VIZIO’s full suite of ad storytelling capabilities to support the launch of its new lifeguard action series, Rescue: HI-Surf, which airs in the US on Fox. The experience begins on Vizio’s Home Screen, where millions of viewers will be greeted with custom creative […]

Hallmark has extended its partnership with Accedo to elevate the features of its newly rebranded streaming service, Hallmark+, which launched on September 10th.   Hallmark+ integrates ad-free viewing with exclusive retail and product benefits, offering fans a Hallmark lifestyle experience. As part of the launch, Hallmark engaged Accedo to deliver on its vision and incorporate multiple […]

FreeWheel, a technology platform for the television advertising industry, and NBCUniversal have released the findings of a joint global report entitled Prescribing Premium, designed to determine what, specifically, comprises a high-quality viewing experience from an audience perspective. The study found that platform, content, device and ad load are what makes a viewer perceive content as […]

Streaming services are the way to enjoy shows these days—there’s no debating it. ‘Streaming wars’ have become the new form of competition for viewership. Traditional broadcasters seem to have lost their grip, and it is clear why: streaming services offer more choices, and on-demand content makes it hard for cable to compete. How Streaming Became […]

CTV industry specialist Wurl has published The CTV Trends Report 2024 – a data-driven study that looks at shifts across both the content and ad experience on connected TV taking shape this year. The report reveals metrics on sessions, ad load, and viewership in order to provide streamers and content providers with insights that can […]

Sky has apologised as hundreds of Sky Stream and Sky Glass users report trouble controlling their devices. Reports to platform outage monitor Downdetector were in the hundreds on the evening of September 19th, with problems continuing into the morning of September 20th. “We are sorry that some Sky Glass and Stream customers are currently experiencing […]

Sandvine, a provider of OTT Application Classification and Quality of Experience (QoE) solutions, has been acquired by a group of US investment firms that previously were, and continue to be, lenders to the company. In connection with this change of control transaction, the lenders have agreed to reduce the company’s total outstanding debt significantly. Following […]

The Argentine Judiciary has issued what is thought to be an unprecedented ruling in Latin America sentencing the blocking of all domains related to the illegal Internet television service Magis TV and ordered Google to prevent the application from being used in its Android operating system. The judicial decision was made within the framework of […]

tvScientific, the performance advertising platform for connected TV (CTV), has released a study which finds that 60 per cent of marketers agree they feel more pressure to show outcomes and return on ad spend (ROAS) from holiday campaigns this year – with 70 per cent agreeing that improved brand awareness and increased sales are important […]