FourthWall, Collective expand use of TV viewing data
FourthWall Media, an independent source of cable set-top box viewing data, and Collective, the ad tech leader and programmatic pioneer, have revealed their newest partnership to expand Collective’s use of TV viewing data across their digital marketing product portfolio. Under the new agreement, Collective is licensing FourthWall’s census-level set-top box data and TVMatch product. “Combining […]


