Bloomberg is reporting that Mexico’s media giant Televisa is looking to buy Megacable Holdings, one of its main rivals in pay-TV in Mexico.

The green light has reportedly been given by Mexico’s Federal Telecoms Institute regulator, which has said that a merged company would not dominate in pay-TV (despite Televisa reportedly already commanding a 60.6 per cent market share).

This approval is based on the fact that the two players do not share the same geographical coverage areas. However, the end result of a consolidation would be a 75.7 per cent market share when all of the various Televisa sub-brands are included.

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