BT Vision added just 18,000 subs in the three months to September 30, a fall of almost 50 percent on the previous quarter. And after a "data cleanse" of its customer base during Q2, the service has 436,000 users—only 3,000 more than in Q1.

Unsurprisingly BT re-emphasised it has now abandoned its original target of three million Vision subs. Notwithstanding, Gavin Patterson, CEO of BT Retail, told investors: "we want to count Vision customers in millions, not hundreds of thousands".

Patterson also talked about Project Canvas believing it will "provide a quality of service guarantee", separating it from services that merely "go over the top".

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