NDS has confirmed the launch of its Recommendations Engine Partner Programme. Jinni, an innovative semantic discovery service for premium video content, is the first company to join the programme.

Through the Recommendation Engine Partner Programme, NDS will offer the services of Jinni as a partner to its customers in recommendation engine based initiatives. Incorporating a recommendations service enables operators to offer additional content to consumers based on their current viewing profile, providing them with a powerful way to encourage subscribers to try new programmes and premium services.

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