TNT Sports unveils LEVELS brand campaign ahead of 2026/27 football season
August 5, 2026
Whether it’s the UEFA Champions League, the Premier League, the Emirates FA Cup, or Women’s FA Cup, the highest stages in sport inspire players to raise their game, coaches to innovate and pundits to deliver deeper insight and sharper analysis. That same pursuit of excellence sits at the heart of TNT Sports’ new season campaign, celebrating a line-up of world-class competitions that challenge everyone to reach another level – LEVELS
The multi-faceted campaign is heroed by the new 60-second campaign which showcases the breadth of TNT Sports’ football portfolio through a star-studded cast featuring TNT Sports’ Laura Woods, Ally McCoist, Steven Gerrard, Karen Carney and Owen Hargreaves, as well as guest appearances from Manchester United attacking midfielder Ella Toone, Chelsea’s Moisés Caicedo, Arsenal and England star Declan Rice, Manchester United forward Matheus Cunha as well as Paul Dawson, skipper of last year’s FA Cup giant-killers Macclesfield Town and former Premier League referee Chris Foy. Matt Smith, who plays Daemon Targaryen in popular HBO Max series House of the Dragon, narrates the campaign.
The campaign, created in collaboration with Brothers and Sisters and Creative Players, and brought to audiences through a multi-channel media plan developed by PHD, launches nationwide from August 7th across TV and BVoD, cinema, radio and audio, out of home, paid social, digital, print, gaming activations and strategic partnerships, marking the start of another blockbuster football season on TNT Sports and its new streaming platform HBO Max.
With every major domestic and European competition in club football under one roof, TNT Sports will broadcast more than 700 matches during the 2026/27 season, including the Premier League, Emirates FA Cup, Women’s FA Cup, UEFA Champions League, Europa League, Conference League and select matches from Italy’s Serie A.
The brand-new LEVELS campaign reinforces TNT Sports’ position as the home of football’s biggest moments, where the world’s best players, managers and pundits come together to deliver a viewing experience that is on another level.
Becky Diver Phillips, Vice President Marketing, Warner Bros Discovery, commented: “The biggest competitions deserve a campaign that reflects the scale, excitement and quality of the football we bring to fans every week. LEVELS captures that brilliantly, bringing together some of the biggest names in the game – from Laura Woods, Ally McCoist and Steven Gerrard to stars like Declan Rice, Ella Toone and Moisés Caicedo – alongside Matt Smith’s brilliant narration. It’s a campaign that celebrates what makes football so compelling, while showcasing the incredible breadth of live football available on TNT Sports and HBO Max. With more than 700 matches across the season, we’re looking forward to bringing fans even closer to the moments that matter most.”
Andy Fowler, ECD and Founder of Brothers & Sisters, added: “TNT Sports is made for the fans. Skill, drama, knowledge, rivalries – the best sport turns everything up a notch. ‘Levels’ is our way of celebrating that feeling, showing that when it comes to the biggest competitions, TNT Sports is on another level.”
TNT Sports’ 2026-27 football coverage begins on August 12th with European champions Paris Saint-German playing Europa League winners Aston Villa (KO 20:00) before Premier League champions Arsenal take on FA Cup winners Manchester City at the Millenium Stadium, Cardiff in the Community Shield (KO 15:00) on August 16th.
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