Nvidia Video Super Resolution for Beamr
August 5, 2026
Beamr Imaging, a specilaist in video optimisation technology and solutions, is bringing AI upscaling to live sports, broadcast and streaming with Nvidia Video Super Resolution combined with Beamr’s content-adaptive bitrate (CABR) encoding, running inside existing production and delivery chains. The combined workflow turns the HD feeds broadcasters already have into a 4K viewing experience – without the delivery-cost penalty upscaling normally carries.
Most of the 4K sport content on viewers’ screens was never produced in native 4K. It is shot in HD and upscaled automatically by the television set, every frame, up to 60 times per second – the last device in the chain, with no production quality control as a result. Producing native 4K has remained too expensive for some live content. The Beamr pipeline powered by NVIDIA moves that decision back into the broadcaster’s hands. Nvidia Video Super Resolution upscales HD sources inside the production chain, where the process can be controlled and verified; Beamr’s CABR encoding then delivers the result in streams up to 50 per cent smaller than standard encoding – premium picture quality without premium delivery costs. The entire pipeline runs end-to-end on NVIDIA RTX PRO GPUs and can be deployed in the cloud or on-premises.
Verification is central to the collaboration. Beamr VISTA validates output quality through subjective viewer testing, measuring whether audiences actually perceive an improvement.
“There is a widening gap between the quality viewers expect and the quality live production economics can afford,” commented Sharon Carmel, CEO of Beamr. “Together with Nvidia, we are closing that gap – a 4K experience from the feeds broadcasters already have, at delivery costs they already pay.”
“Upscaling only makes sense if viewers can see the difference and the delivery costs can’t,” Carmel added. “We built the tools that verify the first and take care of the second. AI is transforming how live content is produced and delivered,” said Richard Kerris, GM and VP of Media & Entertainment at Nvidia. “With Nvidia Video Super Resolution, accelerated computing and Beamr’s content-adaptive encoding, broadcasters and streaming providers can enhance existing HD video and efficiently deliver higher-quality viewing experiences across cloud and on-premises workflows.”am
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