LG, Prime Video power up streaming premiere of Masters of the Universe
July 21, 2026
By Nik Roseveare
LG Electronics is partnering with Prime Video to celebrate the streaming release of Masters of the Universe on July 22nd. The collaboration introduces Creator Original Picture Mode, a picture setting for streaming exclusively available on 2026 LG OLED evo TVs, together with an interactive Magic Remote voice feature inspired by He-Man’s iconic catchphrase: “I have the power!”
The Creator Original Picture Mode is a new dedicated setting engineered to give studios control over key picture quality elements. Going beyond cinematic presets offered by Filmmaker Mode, which primarily disable post-processing enhancements, this mode leverages picture parameters set by content creators and studios — including shadow detail, colour balance, noise reduction and motion handling.
Powered by LG’s advanced α (Alpha) 11 processor 4K Gen 3 with 12-bit image processing and enhanced dynamic range control, LG OLED TVs ensure no detail or gradation is lost from the source signal to the TV screen – maintaining absolute perceptual precision, capable of handling billions of colour shades with ultra-refined tone mapping. With self-lit pixel technology enabling perfect blacks and accurate contrast, Dolby Vision support for ultra-vivid imagery and Dolby Atmos, for immersive, multidimensional sound, LG says that viewers are placed at the heart of the action.
LG Magic Remote allows users to instantly access Masters of the Universe content simply by saying, “I have the power”. Available on LG Smart TVs running webOS 23 and later, the voice command feature supports several languages, including English, French, Spanish, Italian and German. The TV will respond by retrieving the movie, bonus features and related Prime Video content directly on screen.
“LG is dedicated to bringing transformative entertainment experiences into customers’ homes,” said Chris Jo, head of the webOS Platform Business Center at the LG Media Entertainment Solution Company. “With Creator Original Picture Mode and our interactive Magic Remote feature, we’re giving fans new ways to engage with Masters of the Universe – and empowering them to relive the excitement, energy and optimism that made it iconic.”
In Masters of the Universe, director Travis Knight reimagines the legendary franchise as an live-action adventure for a new generation of viewers. After being separated for 15 years, the Sword of Power leads Prince Adam back to Eternia where he discovers his home shattered under the rule of Skeletor. To save his family and his world, Adam joins forces with his closest allies, Teela and Duncan/Man-At-Arms, and embraces his true destiny as He-Man — the most powerful man in the universe. The cast features Alison Brie, Jarod Leto, Idris Elba, Morena Baccarin, Kristen Wiig, James Purefoy, Camila Mendes and Nicholas Galitzine. The film is available to stream on Prime Video from July 22nd.
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