ITV Studios has announced additions to its global sales division, appointing Louisa Forsyth as Vice President, UK and Ireland Sales, and Jonathan Hughes as Vice President, Germany and Benelux Sales. Both executives will report directly to Jemma Harvey, Executive Vice President, EMEA & UK Sales and Distribution.

In her new role, Forsyth will lead distribution for ITV Studios’ pre-sales, co-productions and sales of the 100,000+ hour catalogue within the UK and Ireland. She shifts into the position internally from her role as Vice President, Global Content, Scripted. Throughout her eight-year journey with the Group, she has collaborated closely with an array of producers, including Hartswood Films (Number 10, Sherlock), World Productions (Line of Duty, Vigil, The Gathering), Mammoth Screen (First Woman, The Forsytes, Code of Silence), Monumental Television (Frauds, The Marlow Murder Club, Harlots), and Silverprint Pictures (A Cruel Love: The Ruth Ellis Story, Shetland, Vera), as well as Moonage Pictures.  Forsyth joined ITV Studios in 2018, joining from Sky where she spent sixteen years in various positions.

Hughes steps into the role of Vice President, Germany and Benelux Sales, bringing two decades of distribution experience spanning finished tape sales, co-productions, pre-sales, and format licensing across EMEA territories. Hughes joins ITV Studios following 10 years at All3Media International, where he managed sales for German-speaking Europe, France, and Benelux, dealing with flagship brands such as Midsomer Murders, All Creatures Great and Small,and Fleabag. Prior to All3Media, he spent eight years as Sales Manager at factual specialist Optomen International.

Harvey commented: “I am thrilled that Louisa Forsyth is taking up the role of VP UK and Ireland, and couldn’t be more delighted to welcome Jonathan Hughes into ITV Studios as our new VP Germany and Benelux, they are both outstanding commercial strategists. Louisa’s deep-rooted relationships with British producers and her intimate knowledge of our organisation make her an exciting choice to spearhead our UK sales strategy. And Jonathan’s unrivalled track record in driving high-value sales and co-productions across EMEA made him the natural choice for growing our business in Germany and Benelux. ”

The leadership appointments follow a series of specialist unscripted hires including Zack Wallace, Director, Unscripted, US & LATAM; Eliana Barbosa, Senior Sales Manager, Unscripted, Italy, Iberia, and CEE; Ben Nohr, Sales Manager, Unscripted, France and Germany; and the promotion of Lucy Pryke from Sales Executive, Nordics, to Sales Manager, Unscripted, Nordics and Benelux.

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Tags: All3Media, itv, ITV Studios, sky