Ameet to publish Lego Bluey colouring books
July 13, 2026
Ameet Publishing, in partnership with The Lego Group and BBC Studios, will publish a new range ofLego Bluey activity and colouring books. Launching ahead of the global theatrical release of The Bluey Movie in August 2027.
Ameet will create a three-book Bluey collection. Developed in close collaboration with the Lego Publishing team, BBC Studios and Ludo Studio, every title in the debut lineup will come with an official cover-mounted Lego Bluey minifigure and custom play accessories designed for fans aged 4+.
The initial publishing programme features three formats made for family play and creative building:
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Junior Activity Book: Bluey’s Beach Day: An activity set featuring a 4+ Bluey minifigure and a mini build model. This book includes age-appropriate colouring, activities and play ideas.
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Junior Activity Book: Bingo’s Backyard: A companion activity book featuring a 4+ Bingo minifigure and an exclusive Bingo’s Backyard mini build model. This book includes age-appropriate colouring activities and play ideas.
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Colour and Play! Colouring Pad: A large-format colouring pad complete with an official 4+ Bluey minifigure, 50 stickers, and a handy carrying handle. Each large-format page allows children to draw and colour while also featuring interactive play scenes designed for use with the included minifigure.
Anna Fickenscher, Relationship & Development Director at Ameet, commented. “Bluey is a global phenomenon and one of the most-watched television shows worldwide. Bringing Bluey and her family into the Lego ‘Playful Reading’ ecosystem is an incredible milestone for the Ameet team. By ensuring that each book contains an authentic LEGO Bluey minifigure and matching accessories, these engaging activities and illustrations will be sure to delight the next generation of fans.”
Jan Paterson, Director, Books and Audiobooks Publishing at BBC Studios, added: “We are thrilled to further expand our highly successful Bluey publishing portfolio with Ameet, the Lego Group’s official publishing partner. We are confident that Ameet’s exciting new range of premium Lego Bluey activity and colouring books will prove hugely popular with Bluey fans and spark strong interest from retailers alike.”
Ameet will be showcasing its’ new Lego Bluey range at upcoming international book fairs to discuss co-edition deals with publishers around the world.”
BBC Studios and Lego Entertainment recently unveiled a Lego Bluey Shorts digital series.
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