Worldwide Pants, the production company founded by David Letterman and owner of The Late Show with David Letterman library, and NBCUniversal Global TV Distribution, which owns the Late Night with David Letterman library, have partnered with Merzigo, the global media technology company powering the next era of premium content distribution and monetisation, to optimize both catalogues for digital platforms worldwide.

The multi-year collaboration will leverage Merzigo’s proprietary technology to bring more than 6,000 episodes of The Late Show and Late Night with David Letterman, spanning between 1982 and 2015, to new and existing audiences across platforms like YouTube and Facebook. Utilizing its technological expertise, Merzigo will enhance archival footage for today’s viewing experience, while working alongside Worldwide Pants to expand global digital distribution.

Late Night with David Letterman aired on NBC from 1982-1993, followed by The Late Show with David Letterman on CBS from 1993-2015. The legendary franchise features interviews with iconic guests from across politics, film, music and comedy, and The Late Show with David Letterman earned 17 Primetime Emmy nominations, winning six.

Walter Kim, Worldwide Pants, Incorporated’s Executive Producer for Digital said: “David Letterman’s unparalleled run in late night, across four decades from his shows on NBC and CBS, contains 6,000 hours of some of the most memorable television content in pop culture history. As we continue to expand our distribution of these iconic moments on YouTube and Facebook, partnering with Merzigo will enable us to better reach fans and new viewers across every platform and device, delivering our thousands of videos in the best quality they have ever been seen.

”Dilip Bala, Managing Director, The Americas at Merzigo, said: “Our partnership with Worldwide Pants marks a significant step in unlocking the full digital potential of The Late Show with David Letterman. By combining Merzigo’s advanced technology and algorithm expertise with this iconic content, we aim to significantly enhance discoverability and deepen audience engagement across YouTube and Facebook. This collaboration enables us not only to introduce the show to new generations, but also to reimagine the viewing experience for long-time fans through platform-native optimisation and data-driven enhancements.”

Merzigo’s technology platform allows for the creation of compilations, collages, and stitched content, alongside optimising discoverability through enhanced visuals, dubbing into multiple languages, and refining search and filtering options, thumbnails, and metadata. With more than 6,000 managed channels in over 30 languages and more than 17 billion monthly views, this approach is designed to maximise content reach and engagement across a diverse, global audience.

The agreement with Worldwide Pants builds on Merzigo’s growing roster of partnerships with premium IP owners in the US, including Hearst Media Production Group and Steve Harvey Global.

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Categories: Press Releases

Tags: CBS, dubbing, facebook, NBCUniversal, usa, youtube