Zefr has announced that its Brand Safety & Suitability coverage now extends to YouTube Audio Ads campaigns, building upon its existing collaboration with YouTube to bring advertisers even greater transparency across their full media investment.

Brands can now confidently measure new inventory in audio-first environments, reaching wider audiences across music, podcasts and other listening-forward content.

Zefr is a YouTube Brand Safety and Suitability partner, providing advertisers with independent, AI-powered coverage across YouTube ad campaigns. With measurement of YouTube Audio Ads now supported, in addition to existing measurement of YouTube, Zefr provides a more complete picture of brand adjacency across campaigns. These insights are available across all YouTube Audio buying channels.

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Tags: AI, youtube, zefr