Endemol Shine Poland brings Naked Attraction back to territory
May 6, 2026
Media and entertainment powerhouse, Banijay Entertainment, has announced Endemol Shine Poland is producing hit dating format, Naked Attraction (Magia Nagości. Polska) for Zoom TV. Returning after a year off-air, the show is set to premiere its fifth season later this year.
Originally created for Channel 4 in 2016 by Studio Lambert, part of All3Media, Naked Attraction has become a global phenomenon, with successful adaptations in Czech Republic, Denmark, Finland, Germany, Norway, Spain, Sweden, and Italy. A true “dating in reverse” format, the show strips away first impressions inviting participants to put aside prejudices and opt for naturalness when it comes to finding love. In Poland, the format has already run for four seasons, consistently sparking conversation and encouraging audiences to reflect on body acceptance and perceptions of attraction. The new season will be hosted by Julia Oleś.
Michal Kaszuba, Head of Production at Endemol Shine Poland said: “Naked Attraction has already built a strong following in Poland, and after a year off-air, we’re proud to bring it back. It’s a show that sparks conversation, challenges perceptions, and we’re confident the bold format will once again resonate strongly with Polish audiences.”
Ben Packwood, SVP Sales for CEE at All3Media added: “It is great to see Magia Nagości. Polska returning to Polish screens for a fifth season in 2026. Zoom TV has proven that Naked Attraction has a dedicated local audience and can continue to be a ratings winner, year after year.”
Endemol Shine Poland has over 20 years’ experience producing hit shows including local adaptations of renowned brands such as Don’t Forget the Lyrics, Must Be The Music, Drag Me Out, Boomerissima, MasterChef, Lego Masters and The Money Drop. More recent launches include BAFTA-nominated factual format Banged Up and Ambulance. In addition, it is behind premium scripted programming including Our Century for TVP 1, Squared Love for Netflix, and the return of Penoza for TVP 2.
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