Advanced Television

Hearst, Merzigo partner on YouTube optimisation

April 8, 2026

Hearst Media Production Group (HMPG), a producer and distributor of unscripted programming, has announced a strategic partnership with content distributor Merzigo to accelerate the growth of HMPG’s digital presence across social and video platforms.

Under the partnership Merzigo will collaborate with HMPG to optimise and scale a curated selection of series and channels from HMPG’s programming portfolio, aiming to drive deeper audience engagement and accelerate international growth. The titles include programmes from the Jack Hanna library, as well as the series Ocean Mysteries with Jeff Corwin, Hearts of Heroes, Innovation Nation and The Inspectors.

With more than 17 million weekly viewers, HMPG’s series delivers reach across national and local U.S. broadcast television.  Merzigo will amplify that footprint through its proprietary technology platform and deep data and insights from managing over 6,000 digital channels in over 30 languages, generating upwards of 17 billion monthly views.

“HMPG’s content library is uniquely positioned for growth across social and digital video platforms. Through this partnership, we will expand our reach, engage new audiences, and scale our programming in meaningful and measurable ways,” commented Frank Biancuzzo, president of HMPG.

“This partnership reflects our continued commitment to align Merzigo with the highest-quality content creators in the industry. HMPG’s proven track record in unscripted programming, combined with our global distribution infrastructure, creates a powerful engine for growth,” added Yiğit Doğan Çelik, Chairperson and CEO, Merzigo.

HMPG’s current programme portfolio comprises more than 30 original series and hundreds of hours of content annually, It has a library of 85 series (6,000 episodes) and its content can be found in 100 countries.

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