Bangkok to host first Eurovision Song Contest Asia
March 31, 2026
By Nik Roseveare
The European Broadcasting Union (EBU) and Voxovation together with S2O Productions and Thailand’s Channel 3 hace announced that Eurovision Song Contest Asia will debut in 2026, with Bangkok selected as the Host City for its inaugural edition. Broadcasters from 10 countries across Asia are confirmed to take part with more to be announced.
The first multinational expansion of the Eurovision Song Contest will feature artists and songs from South Korea, Thailand, the Philippines and Vietnam alongside Malaysia, Cambodia and Laos, as well as Bangladesh, Nepal and Bhutan, with further countries expected to join as the competition expands.
The Grand Final of Eurovision Song Contest Asia 2026 will take place in Thailand’s capital Bangkok on November 14th with each participating broadcaster choosing its entries via national finals in the months leading up to the event.
Martin Green CBE, Director of the Eurovision Song Contest at the EBU, commented: “As we mark the 70th anniversary of the Eurovision Song Contest, it feels especially meaningful to open this next chapter with Asia, a region rich in culture, creativity and talent. This is about evolving Eurovision together with Asia, building something that reflects the voices, identities and ambitions of the region, while staying true to what has always made the Contest special. Eurovision Song Contest Asia will be shaped by the artists, broadcasters and audiences who make it their own, continuing our shared journey of being United by Music.”
Peter Settman, CEO & Co-Founder of Voxovation, said: “From day one, our ambition has been to build the Eurovision Song Contest Asia together with the region’s best creative talent, creating a show that truly reflects Asia’s identity and creative energy. Together with S2O Productions, we are shaping a show where artists and fans connect across borders in new ways, through participation, community and deeper engagement beyond the stage, with ZOOP helping bring that fan experience to life. I grew up watching Eurovision, singing in front of the TV, dancing to the winners at the disco and now seeing my own kids just as excited, predicting the outcome. To bring this incredible show to a new continent is something very special.”
Chuwit Sirivajjakul, Deputy Governor for Policy and Planning, at the Thailand Tourism Authority, added: “When I heard that the European Broadcasting Union and Voxovation were considering Bangkok as the home for the Eurovision Song Contest Asia, I thought, of course, it should be Bangkok, because this city has always been a place where cultures come together, where music fills the air, and where celebration is part of everyday life. It is a place where tradition and innovation do not compete. They collaborate. That is the spirit of Eurovision, which celebrates the unity of diverse musical voices from across Asia and beyond. We believe travel is in the moments that restore you, inspire you, and connect you to something larger than yourself. Eurovision Song Contest Asia embodies exactly that, and we are proud to welcome it home, marking a new chapter for Thailand’s global presence.”
The confirmed participating broadcasters so far:
Thailand — Channel 3
South Korea — Produced by PK Inc
Malaysia — Media Prima (TV3)
Philippines — ABS-CBN
Vietnam — Vietnam Television (VTV3)
Cambodia — TV5 Cambodia
Laos — Vientiane Capital Television (VTE9)
Bangladesh — NTV
Bhutan — Bhutan Broadcasting Service (BBS)
Nepal — Himalaya TV