VolleyVerse, a fan-focused, social-native platform designed to bridge this gap, has relaunched with an established community of 2.5 million followers and subscribers.

VolleyVerse instantly becomes the largest independent volleyball platform in the world.

A New Outlook: Athlete-Led and Fan-First

Unlike traditional media outlets, VolleyVerse is athlete-led, offering a radical shift in how the sport is consumed. At the helm of this digital transformation is Olympian Ci Michel. Ci brings years of experience as a professional athlete and content creator, making her the perfect fit as our insider and community guide, aiming to bring a fresh take on the sport to an already-engaged audience.

“I was excited to bring VolleyVerse back because fans are always trying to get closer to the game,” said Michel. “The future of sports coverage is playful and quirky, and a little bit unserious. We want to create a space that co-exists with the more traditional style of sports media coverage, but can poke fun at the nuances of our game, as well as address any fan frustrations. We are building the community I would have loved to be part of as a player.”

Innovation Through Engagement

VolleyVerse is set to redefine volleyball fan interaction through its broad offering of fan-focused, BTS, and community-oriented programming. Moving beyond static highlights, fans can expect deep dives into volleyball culture, watchalongs of the world’s biggest volleyball matchups and unique opportunities to engage directly with Ci and other players and insiders.

Covering the highest-stakes global matches, including the CEV Champions League and Volleyball Nations League (VNL), VolleyVerse delivers a relaxed, behind-the-scenes atmosphere that allows fans to feel seen and acknowledged as an integral part of the sport’s success.

The platform is built on three core pillars:

● Entertain First: Use humour, relatability, and shareability to turn short-term clicks into long-term fan relationships.

● Pro Insight: Provide high-level analysis using stats and context from the top leagues and players, but deliver in a relatable package for the everyday fan.

● Grow the sport: Utilise short-form video, carousels, and hot-takes to improve the fan experience.

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Categories: Press Releases

Tags: BTS, social media, volleyball