Media.net, a supply-side platform (SSP) and a leader in contextual advertising technology, has announced it is the first to integrate with Symitri, performance marketing’s first real-time data cleanroom for the open Internet. The partnership marries Symitri’s scalable, API-integrated solutions with Media.net’s rich context, content and privacy-centric data signals to enable stronger performance and addressability on […]
Integral Ad Science (IAS), a leading global media measurement and optimisation platform, has announced the launch of its AI-driven Total Media Performance (TMP) solution. Total Media Performance (TMP) enables advertisers to achieve better campaign outcomes by integrating IAS’s media quality signals with in-flight optimisation. Leveraging responsible and trusted artificial intelligence (AI) models to align media […]
Shay Spencer has joined Picking Scabs, See-Saw Films and writer/showrunner Samantha Strauss’ joint venture, as Executive Producer. Spencer will report to See-Saw Films’ Head of Film and Television (Aus) Liz Watts, and Strauss. Spencer is an award-winning producer who joins Picking Scabs from Jungle Entertainment where she was Head of Drama, executive producing shows including […]
WWE, part of TKO Group Holdings, has announced a multi-year partnership with legendary WWE Superstar and Hall of Famer Hulk Hogan’s Real American Beer – one of the fastest-growing light beers in the US – that will showcase Real American Beer branding within WWE’s weekly flagship programme Monday Night Raw as well as other key […]
Shepherds Friendly, the UK financial mutual with a legacy spanning almost two centuries, has released its first TV advertisement, marking a significant evolution in its marketing approach. This launch coincides with the Greater Manchester mutual recently surpassing 150,000 in-force policies, marking an important moment in its history. The advert, broadcast through Sky on Demand and […]
As Formula 1 celebrates its 75th Anniversary and the sport’s 10-year partnership with LVMH begins, the luxury watch brand, TAG Heuer, will return to the sport as its Official Timekeeper. With a rich history in Formula 1 spanning over seven decades, and a shared philosophy between the two iconic brands of precision engineering, cutting edge […]
AI and video search company Moments Lab, and LucidLink, a specialist in data access and real-time collaboration, have announced an integration of their cloud technologies, which enables joint customers to instantly access all live and archived media and send selected clips directly to their LucidLink filespace for immediate editing. From there, media can be immediately […]
Mediaocean, a foundational partner for omnichannel advertising, has announced its deepened partnership with LiveRamp, integrating RampID into the Flashtalking platform for ad serving and optimisation. This milestone positions Flashtalking as the first creative ad server to comprehensively implement RampID, enabling advertisers to achieve precision, personalisation, and performance at scale without third-party cookies. “Flashtalking has worked […]
Appear, a specialist in live production technology, has been chosen by Grupo RBS, one of the largest media conglomerates in Brazil, to deploy Secure Reliable Transport (SRT) primary distribution solutions, so that it can centralise MCR and playout functionality at a single site. This deployment utilises Appear’s hardware accelerated SRT technology to connect 11 sub-affiliate […]
Hallmark Channel has been named the #1 most-watched entertainment cable network of 2024 among key demographics in the US. Holiday programming mainstay Countdown to Christmas continued Hallmark Channel’s reign as the #1 most-watched entertainment cable network in Q4 among Women 18+ for 11 years running. Countdown to Christmas original movie premieres delivered the Top 3 […]