Apple’s 20025 Christmas advert, A Critter Carol, has earned an ‘exceptional’ 5.4 Stars with creative effectiveness platform System1 – making it the brand’s highest scoring advert ever tested. System1’s Star Rating predicts an advert’s long-term brand growth and is calculated by measuring emotional response to each ad, with a score of 5.0 or above considered […]
Taboola has announced a partnership with LG Ad Solutions to offer Performance Enhancer, a solution that seeks to connect the gap between premium TV exposure and measurable digital outcomes. Performance Enhancer provides an end-to-end performance based solution across CTV and all other digital channels, globally. “This partnership creates a more connected and measurable ecosystem for […]
Prime Video in India has onboarded Moviesphere+ as an add-on subscription. As part of Lionsgate, Moviesphere+ offers a library of Hollywood blockbusters, cinematic gems, classic and new TV shows, an more. Customers in India can now subscribe to Moviesphere+ on Prime Video at an introductory price of INR 399 (€3.80) per year (usual price INR […]
Horse racing is one of the most thrilling sports to watch, yet historically one of the hardest for new fans to decipher. The action moves fast, pace changes, split-second decisions, and shifting positions can blur into chaos. For years, only seasoned insiders truly grasped the nuances. Modern streaming has changed that. High-quality video, real-time data, […]
Canal+ and StudioCanal have announced the appointment of Dorota Eberhardt as CEO of their Polish affiliate Kino Świat, a film distributor in Poland. She will report to Alex Hamilton, StudioCanal Chief International Officer, and has taken up her duties immediately. Kino Świat is present in all sectors of the film industry, including cinema, VoD, television, […]
Interactive entertainment now sits at the centre of digital media. You see it every time a live stream reacts to chat, a second-screen poll changes what happens next, or a game event becomes the topic of the week on social video. This shift matters because it changes how you spend time, how you choose what […]
BT has announced the launch of a sovereign platform which will deliver a suite of new digital sovereignty services for the UK private and public sector. Assuring the control and management of operations, systems and data within a UK infrastructure platform – supported exclusively by UK-based staff where required – is key to providing digital […]
French production and exhibition company Pathé has announced an initiative to relaunch its English-language film business with the appointment of FilmNation President of Motion Pictures Ben Browning as Co-CEO of Pathé UK and the company’s President of Global Film. Browning will join forces with Faith Penhale, Co-CEO of Pathé UK. Together, they will drive the […]
Global smartphone shipments are forecast to grow 1.5 per cent year-on-year (YoY) in 2025 to 1.25 billion units, according to the International Data Corporation (IDC) Worldwide Quarterly Mobile Phone Tracker. This is an increase from 1 per cent growth in prior forecast, primarily driven by accelerated performance from Apple in the holiday quarter, rapid growth in […]
Fremantle has announced a new documentary to be distributed globally from Stand By Me productions (a Fremantle company), presented by internationally beloved Oscar-winner Roberto Benigni, examining the life and legacy of Saint Peter, one of the most influential figures in Christian history. The Life Of St Peter is made in partnership with the Vatican during the Jubilee […]