Advanced Television

ThinkAnalytics hires Shears as SVP of Advertising

December 9, 2025

ThinkAnalytics, the specialist in AI-powered data analytics for TV and streaming, has announced the appointment of James Shears as Senior Vice President of Advertising. In this role, Shears will lead the global strategy and commercial expansion of ThinkAnalytics’ advertising solutions.

Shears brings more than 20 years of experience across TV, streaming media and data-driven advertising. Before joining ThinkAnalytics, he served as VP of Business Development and Client Partnerships at XR Extreme Reach and previously held senior leadership roles including SVP of Client Solutions at Nielsen, GM of Advanced TV at The Trade Desk, and Head of Programmatic and Addressable at DISH Network. Earlier in his career, he also held senior roles at Scripps and TV Guide Network.

“ThinkAnalytics has spent two decades building the AI and data foundation that powers the world’s largest TV and streaming platforms. James brings exactly the right mix of advertising expertise, data strategy, and commercial leadership to drive our next chapter,” said Eddie Young, Chairman and co-founder of ThinkAnalytics. “As the industry moves toward first-party data and outcome-driven advertising, his leadership will help customers turn their own data into a strategic asset.”

“Media owners are sitting on incredibly valuable first-party data, and there’s a real opportunity to get more value from the viewership and content signals they see every day,” added Shears. “ThinkAnalytics is uniquely positioned to use AI to transform data into high-value audience segments, content intelligence, and enriched metadata creating deeper engagement between viewers, content and advertisers while strengthening connections across the ecosystem.”

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