Sunset+Vine to distribute news in collaboration with The Ocean Race Europe
August 8, 2025
Sunset+Vine, the London-based media production and distribution company, has secured the contract to distribute all-platform news coverage for the upcoming second edition of The Ocean Race Europe.
The Ocean Race Europe is part of a three-race portfolio that climaxes with The Ocean Race around the world that will take place in 2027. The race, which starts in Kiel, Germany on August 10th, tracks 4,500 miles around Europe stopping in the UK, Portugal, Spain, France, Italy and finishing in Boka Bay, Montenegro six weeks later. Seven teams from six nations are taking part.
The world’s top grand prix ocean racing crews will be competing on fast, foil-borne IMOCA 60-foot state-of-the-art racing yachts. The crews of four sailors plus an on-board reporter will be racing nonstop and flat-out on each leg with very little sleep and existing on rations of lightweight, freeze-dried food.
The Sunset+Vine TV News team will provide news production and distribution services to the race, with the goal of taking the news story of this intense sprint-marathon to a wide network of TV news desks, digital news outlets and website video communities around the world. The 24/7 service will be based out of Sunset+Vine’s London hub supported by distribution managers in Germany, Spain, Italy and France.
“These grand prix racing machines rattle along at motorway speeds giving their international crews a battering as they race night and day across the crowded waterways of Europe,” says Sunset+Vine Head of News, Sabina Mollart Rogerson. “It’s a great story and one that we can shape in a compelling way for our international news networks with our custom story-telling team and our Europe-based team of distribution experts.”
The service will include daily VNRs, custom VNRs, specific news stories and international-language content – coupled with animations showing the evolution of the race. All provided to the S+V network the personal and proactive news distribution service that delivers impressive results.
Sunset+Vine has a long association with The Ocean Race – formerly The Volvo Ocean Race, and previously The Whitbread Round the World Race – having provided the host broadcast and distribution service for three races in 2008/9, 2011/12 & 2014/15 as well as news distribution services for 2017/18 & 2023/24.
“We are delighted to be back on board with The Ocean Race team for The Ocean Race Europe to take the story to our global networks and to provide increased eyeballs, awareness and media value,” says Sarsfield Brolly, Head of Media Partnerships at Sunset+Vine. “This is the pinnacle of the sport of ocean racing and to continue our collaboration is highly-prized by our team.”
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