Tim Carter, Managing Director, Unscripted, UK, ITV Studios, has confirmed a new creative leadership structure for unscripted label Twofour.  In the first announcement to come from Carter in his newly appointed role, the senior leadership team at Twofour, are promoted into their roles with immediate effect.

David Brindley is named as the label’s new Chief Executive Officer replacing Carter;  Dan Adamson becomes Chief Content Officer; David Clews is made Chief Creative Officer and Shireen Abbott becomes Chief of Production.

Over the past five years, the current management team has earned Twofour a reputation for delivering a range of popular unscripted reality, entertainment and adventure formats alongside talent-led documentaries. The Twofour slate currently includes Destination X, coming soon to the BBC and recently launched on NBC – ranking the No. 1 alternative series launch on Peacock yet, garnering 14 million viewers to-date across both linear and streaming;  the third season of the travel series The Reluctant Traveler with Eugene Levy (Apple TV+) and four seasons of the genre-defining I Kissed A Boy and I Kissed A Girl (BBC).  This year, it will also include a new season of Educating Yorkshire (Channel 4).

The label has fast become the home of some of the biggest travel, reality and adventure formats, as well as attracting an impressive roster of global and domestic talent to its slate that includes Eugene Levy, Jeffrey Dean Morgan, Rob Brydon, Dannii Minogue, Matt and Emma Willis, Rosie Jones, Roman Kemp, Big Zuu, Will.i.am, Alex Polizzi and Billy Monger.

As CEO of Twofour, Brindley will be responsible for the company’s overall strategy, vision and continued growth. Brindley reports directly into Carter.

In the newly created position of Chief Content Officer, Adamson will lead on blending the editorial and the commercial, creating new shows and building them into global brands by knitting together teams from development through to distribution.

Clews, as Chief Creative Officer, takes on an expanded role leading Twofour’s creative strategy, developing and delivering wholly new IP and ensuring excellence and ambition across the company’s output.

In the new role of Chief of Production, Abbott will lead the expansion of the production management team behind the delivery of Twofour’s ambitious slate. Abbott will also drive the company’s operational strategy and innovation as it continues to grow.

The management team is completed by Jake Roberts who remains Financial Director, with oversight for financial strategy, planning and operations.

Carter said: “This is a hard earned and hugely deserved step up for Twofour’s brilliant management team. The shows they’ve created over the past five years speak for themselves. With their ambition and talent, Twofour is set for greater creative achievement and robust growth”.

Brindley added: “I’m a big believer that a company’s output should reflect the people who create it. These past five years, it has been a joy to shape the business with Dan, David, Shireen and Jake to have it mirror both the demands of the market, as well as our tastes and ambitions. We’re very lucky to work with an extraordinary talented team of staff and the very best freelancers to achieve that. I’m looking forward to building more global brands together.”

Twofour continues to operate out of London and Plymouth.

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Tags: itv, reality, twofour