Advanced Television

The interactive future of the game show

July 3, 2025

The humble game show has long been a staple of television genres. Allowing the public to pit their skills, knowledge, or just test their luck, they have resulted in some of the greatest moments in television history. Yet while the genre remains the same in many respects, in others it is branching off into weird and wonderful directions.

But where can it possibly go next?

A History of Game Shows

The first game show was broadcast by the BBC in the United Kingdom in 1938. The programme was a simple spelling bee. However, the war years added a serious element to television, and it was not until the fifties that they really took off once again. A great way to fill up schedules, they were also a method to advertise products as prizes, bringing in revenue for television stations and businesses.

Over the years, the concepts for game shows began to wear thin. The ideas had run out, and they became less appealing. That was until the late 1990s, when Who Wants to Be a Millionaire? appeared. It was a total reset for the genre, focusing solely on general knowledge. The more questions you answered, the more you won.

Interactive Gameshow Experiences Source: Pexels

A strong indicator of where the modern game show may go next can be found in the iGaming sector. Primarily concerned with digital versions of casino games, such as slots and table titles, the industry has quietly been innovating behind the scenes. A lot of this has involved ways to integrate streaming technology with classic casino titles.

Top providers such as Paddy Power Games online now host live extravaganzas, akin to modern game shows. Most start with an element of chance, such as a wheel spin or slot-style event, which is wagered on. Players then have the chance to access a bonus round and connect to a host or hostess in a studio. There, they play interactive game shows such as Mansion Heist or Treasure Island. Even existing game shows like Deal or No Deal and The Money Drop can be played.

Game Shows in the Current Era

One clue of where these game shows may go next can be seen in the current crop of shows on television. Many of them have several changes from classic game show formats. The first is that there is a penchant for series-based formats, as opposed to standalone episodes. This usually pits contestant against contestant, with a person voted off until only one remains. This is a format that tends to suit streaming services more.

There has also been a trend to move towards game shows that have more physical aspects. Television shows like Ninja Warrior and slightly off-the-wall shows like Hole in the Wall all use physical ability.

How these shows will amalgamate with interactive elements remains to be seen. Online physical competitions exist in some form, with companies like Peloton and their gamification. Yet they don’t have the glitz and glamour a game show needs. This could be a niche yet to be exploited, and one you may find yourself streaming or taking part in very soon.

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