ORS Group, Insys Video Technologies unite as Big Blue Marble
July 1, 2025
ORS Group and Insys Video Technologies have announced the launch of a new joint brand identity: Big Blue Marble. The move reflects the evolution of a partnership between the two companies who share a mission to shape the future of media and entertainment through scalable, intuitive and cloud-native video service solutions.
Emerging from a collaboration that began in 2017, Big Blue Marble combines two decades of ORS’s broadcast experience with Insys’s OTT and streaming expertise. The relationship deepened further in 2023 when ORS became a shareholder in Insys, paving the way for closer alignment and integration.
“The Big Blue Marble brand deepens and extends an already powerful relationship between ORS and Insys, bringing an extremely compelling offering to market,” said Michael Wagenhofer, CEO of ORS Group. “Drawing on our proven, real-world expertise, from studio to the cloud, we understand what matters most to our customers: reliable infrastructure, intuitive usability, and scalable flexibility. We’ve also been delivering content to audiences ourselves through our simpliTV service, so we know exactly what it takes to build, launch, operate, and scale video services in dynamic consumer environments.”
Krzysztof Bartkowski, CEO of Insys Video Technologies, added: “Big Blue Marble doesn’t just deliver technology, we help our customers accelerate transformation. By integrating the international success of Insys and the broadcast authority of ORS, Big Blue Marble offers extensive reach and scalable, high-impact solutions. With our modular, cloud-based approach, and proven broadcast-grade infrastructure, we support customers of all sizes in navigating their unique roadmap, getting them to market faster, helping them scale confidently and giving them the flexibility to evolve for future needs.”
Big Blue Marble will continue to deliver terrestrial, satellite and cable TV services in the local DACH region and will offer streaming solutions for international markets. Big Blue Marble will also continue its commitment to accelerating developments in 5G Broadcast, enabling the delivery of linear TV streaming services to mobile devices over terrestrial networks.
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