Zone·ify today announced the launch of INGAGE Ad Units. This cutting-edge, proprietary interactive platform allows brands to engage, entertain, and convert viewers like never before. INGAGE marks a breakthrough in the AVoD space, delivering a fully integrated system of gamified brand experiences, shoppable video, and performance-based calls to action – all embedded directly within the connected TV experience.

Developed by media technology leader ES3, INGAGE arrives at a critical moment for the advertising industry. As economic uncertainty forces advertisers to demand more accountability and measurable ROI, INGAGE equips them with next-gen tools to break through traditional formats and achieve results across every stage of the customer journey.

“We’re giving brands what they need most right now – performance, precision, and engagement,” said Doug Edwards, President of Zone·ify. “INGAGE is not just another ad unit. It’s revolutionary ad tech for AVOD, changing the game on the click-through experience: immersive, gamified, actionable, and designed to deliver outcomes, not just impressions.”

The platform’s capabilities include:

• Gamified Brand Engagement – 40+ interactive TV game engines for brand storytelling
• Shoppable Video Integration – Seamless click-to-buy, subscribe, or explore options within content
• Multi-Touch Calls-to-Action: Voice, platform, mobile, and web CTAs
• Cross-Platform Reach: Deployable across Fire TV, Android TV, Comcast Xfinity, Rogers, DirecTV U-verse, and more

Whether launching a new film, boosting a product, or driving subscriptions, INGAGE offers advertisers a performance-first path to capture attention and deliver results within AVOD’s rapidly growing audience base. The INGAGE platform is live now on Zone·ify and available to media buyers and brands looking for high-impact, interactive campaign solutions.

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Categories: Press Releases

Tags: advertising, avod