Rotana Media Services harnesses Broadpeak’s DAI
June 11, 2025
Rotana Media Services (RMS) has partnered with Broadpeak, a specialist in streaming and monetisation technologies, to power the delivery of personalised advertising experiences across connected TV and streaming platforms in the Middle East and North Africa. Harnessing Broadpeak’s server-side ad insertion (SSAI) service via the broadpeak.io SaaS platform, RMS enables advanced dynamic targeting for ad buyers while ensuring seamless transitions and personalised broadcast-quality experience for multi-platform audiences across the region.
“We are continuously investing in innovation that enhances viewer engagement and unlocks smarter monetisation,” said Nezar Nagro, President of Rotana Media Services. “Our partnership with Broadpeak represents a step forward in delivering addressable, premium-quality advertising experiences that meet the evolving expectations of audiences and advertisers alike.”
Broadpeak’s SSAI service enables advanced targeting capabilities, ensuring uninterrupted playback of VoD and live content, with smooth ad stitching across connected TVs, mobile, and web platforms.
“The Middle East is a complex and fast-changing market — streaming providers need robust ad tech and delivery technologies that can adapt to diverse platform requirements and bandwidth conditions,” said Jacques Le Mancq, CEO at Broadpeak. “We’re excited to partner with Rotana Media Services and help fuel the next wave of streaming monetisation growth across the region.”
This partnership reflects RMS’s broader vision to support the digital transformation of premium video platforms in the MENA region through selective, high-impact technology integrations.
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